When I started working at Centigrade, I wondered what the “User Interface Architectures” tagline in the company name is about. New terms are common in our line of work; the terminology is still young and changing all the time, many people try to influence it with their own terms and definitions. Still, I thought “why architecture” – maybe you, as a reader, did too?
The short, upfront answer: drawing attention. Readers are supposed to be teased by that line. So, of course it is supposed to stick out, elicit associations and set Centigrade apart.
Still, “User Interface Architectures” is not just another empty cliché buzz term, which brings us to the long, more profound answer. These words sum our work up for newcomers quite precisely and descriptively. We always have to expect that customers, users and external designers or developers may not have a clear understanding of our work. By comparing our services to the field of traditional building architecture, we offer a way to approach it.
Of course, we and other interface designers are familiar with the typical tasks, processes and results of our field. If, however, we get lost in our own work, the comparison to traditional architecture and to traditional architect’s way of working can bring about new ideas and give us new drive. Internally, “User Interface Architecture” forces us to re-evaluate our way of work and view it in a broader context. We want to present four things architecture has in common with user interface design to show how the comparison works internally and externally.