It is still a common complaint uttered by usability professionals that organizations in general and software developers in particular “just don’t get” usability engineering. They are frustrated because they have all good intentions to provide support for creating user-friendly systems but the reactions they get are reserved at best and developers simply don’t buy into the whole usability engineering process.

So, whose fault is it? Who is it that is just not getting it?

As often in life, it takes two and an occasion to create a problem. Let’s have a closer look.