UX Strategy

Service UX Strategy Icon

How does UX become a company institution?
How can UX strategy serve as a compass for digital transformation?

Our UX advisors train your decision-makers, middle management to C-level, and disclose a structured way to lead all employees by example.

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A compass to guide you in the jungle of digitalization

One of modern companies’ most important tasks is to give their customers an excellent user experience. This is not restricted to big internet companies anymore, it applies to industry, customer electronics and services. But how can your business ensure a good customer UX when management has to fight through a thicket of new technologies and disruptive business models?

Working together we establish a focused UX Strategy for your top and mid-level management. This helps create the necessary clarity in the jungle of digitalization and enables your decision-makers to separate useful innovation from useless obstruction. We then help you establish this strategy as a common approach for all stakeholders, clearing the path to your visions. This way your business will keep heading towards success.

The biggest current challenges for industries

Lack of digital culture and training 50%
Lack of a digital operations vision and leadership 40%
Unclear digital business case 38%

Change Management

Is your glass half full or half empty? Want a refill?

Change can be assessed in an optimistic, realistic or pessimistic way. Too pessimistic a view can block innovation and nip great ideas in the bud. It is essential to actively transmute to an innovation-friendly way of thinking.

We support management in reducing undue fear of innovation by revealing advantages and optimizing work processes. This way they can internalize a positive attitude that will spread throughout the whole business.

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Competitive Analysis (Triage)

Ready, set, win.

Need ideas now that we’ve established an innovation-friendly attitude? Our “triage“ approach evaluates competing offers to identify weaknesses as well as chances, enabling a win in the game of competition by introducing new ideas.

UX Empowerment

An idea’s only as good as its execution

It is imperative to have ideas, but they can only be executed by well-working teams sporting the right members. How do the different qualifications and roles of human-centered design fit together? What roles are there anyway, and what are their responsibilities? And how can we build the necessary knowledge? In UX Empowerment workshops and trainings we develop and communicate the answers to those and the following questions.

Did we attract your attention? We would be happy to explain our services face-to-face in a personal and non-binding context. We look forward to hearing from you.

Clemens Lutsch

Head of UX Strategy

+49 89 20 96 95 94

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  • Saarbrücken

    Science Park Saar, Saarbrücken

    South West Location

    Headquarter Saarbrücken
    Centigrade GmbH
    Science Park 2
    66123 Saarbrücken
    Germany
    Saarland
    On the map

    +49 681 959 3110

    +49 681 959 3119

  • Mülheim an der Ruhr

    Games Factory Mühlheim an der Ruhr

    North West Location

    Office Mülheim
    Centigrade GmbH
    Kreuzstraße 1-3
    45468 Mülheim an der Ruhr
    Germany
    North Rhine-Westphalia
    On the map

    +49 208 883 672 89

    +49 681 959 3119

  • Haar · Munich

    Haar / München

    South Location

    Office Munich
    Centigrade GmbH
    Bahnhofstraße 18
    85540 Haar · Munich
    Germany
    Bavaria
    On the map

    +49 89 20 96 95 94

    +49 681 959 3119

  • Frankfurt am Main

    Frankfurt am Main

    Central Location

    Office Frankfurt
    Centigrade GmbH
    Kaiserstraße 61
    60329 Frankfurt am Main
    Germany
    Hesse
    On the map

    +49 69 241 827 91

    +49 681 959 3119