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Thinking Out of the Box

Posts Tagged ‘autonomous cars’

UX & Game Thinking: Game Changer for the Car Industry?

Roman Rackwitz

Podcast "Der Flaneur Digital Business People" VisualOn December, 12th 2018, I listened to an interview with Dr. Carsten Breitfeld, a world-renowned expert in electric mobility, and the co-founder & CEO of the company BYTON which aims at turning the car into a next-generation smart device. He was a guest at the ‘Der Flaneur’ Podcast (German only), live from the Websummit conference 2018 in Lisbon.

Breitfeld spent the past 20 years at BMW, leading a range of key engineering divisions within chassis development, powertrain development and corporate strategy. Before joining BYTON, Dr. Carsten Breitfeld was Vice President and Head of Vehicle Program i8 of BMW Group.

Listening to the podcast (unfortunately available only in German) you can see his vision of cars becoming basically smart devices on wheels, platforms for services and more. Because as cars become more and more autonomous, people sitting inside of these cars want to be entertained and engaged. This is also where BYTON wants to earn its bigger share of revenue: with services instead of car sales.

Ex BMW Entwickler des Byton startup

Dr. Carsten Breitfeld

 

 

 

“As cars become smarter and autonomous we need a new kind of user experience. Because the question is what are people doing inside the car while they are commuting.”

read more…

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