Thinking Out of the Box

Posts Tagged ‘Conceptual Design’

Save your project idea’s living space

Miriam Julius
Miriam Julius
October 2nd, 2018

What’s with all the hype around AirBnB? Booking.com makes it much more effortless to book your stay and if you are lucky, you can get some insane discounts.

Both apps, or the portals behind them, serve the same user need: „I would like to stay overnight at a foreign location“. However, both have a wildly different mission statement and completely different user interfaces. Resulting from that, they have defined their focus areas totally different. UX Designers who are working with Lean UX or the Centigrade-approach Continuous UX are consistently building their user experience concepts based on a suitable Persona. But if both apps are building on top of the same user need, how can they be so different from each other?

read more…

Spoilt for choice – comparing four concept tools

Laura Festl

When a small concept turns into a hundred wireframes that quickly turn into a prototype, sometimes the question arises too late: Which tool would have been the right one? In our work at Centigrade, we often consider which tools we can best use to create concepts. As always, this depends on many factors and we decide on different criteria in every project. First, the context matters: Will the concept be directly implemented? Are specifications to be written? Do we do the visual design for the concept or do we hand it off directly to the customer? The decision could also hinge on whether a click prototype should be built, whether a usability test takes place or whether animated transitions between the individual wireframes/screens are prioritized for the project from the very beginning. Finally, customers also may have preferences for tools that they use themselves.

The bottom line is: there is no general recommendation for a particular tool. Still, I want to break down what advantages and disadvantages I see in some of the common tools to help other designers to decide.

read more…

Hands off of mouse and keyboard – the advantages of pen and paper scribbles in the digital age

Jonas Laux

I am sitting in front of my new computer – a marvel of modern technology. It is stuffed full with every imaginable designers’ software, and I ask myself: Why should I ever use pen and paper again? Is it not a lot easier to create everything digitally?
Have you had similar thoughts in the past? Or do you start creating things straight at the computer without considering anything else? read more…

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