What’s with all the hype around AirBnB? Booking.com makes it much more effortless to book your stay and if you are lucky, you can get some insane discounts.
Both apps, or the portals behind them, serve the same user need: „I would like to stay overnight at a foreign location“. However, both have a wildly different mission statement and completely different user interfaces. Resulting from that, they have defined their focus areas totally different. UX Designers who are working with Lean UX or the Centigrade-approach Continuous UX are consistently building their user experience concepts based on a suitable Persona. But if both apps are building on top of the same user need, how can they be so different from each other?