What’s with all the hype around AirBnB? Booking.com makes it much more effortless to book your stay and if you are lucky, you can get some insane discounts.

Both apps, or the portals behind them, serve the same user need: „I would like to stay overnight at a foreign location“. However, both have a wildly different mission statement and completely different user interfaces. Resulting from that, they have defined their focus areas totally different. UX Designers who are working with Lean UX or the Centigrade-approach Continuous UX are consistently building their user experience concepts based on a suitable Persona. But if both apps are building on top of the same user need, how can they be so different from each other?

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When a small concept turns into a hundred wireframes that quickly turn into a prototype, sometimes the question arises too late: Which tool would have been the right one? In our work at Centigrade, we often consider which tools we can best use to create concepts. As always, this depends on many factors and we decide on different criteria in every project. First, the context matters: Will the concept be directly implemented? Are specifications to be written? Do we do the visual design for the concept or do we hand it off directly to the customer? The decision could also hinge on whether a click prototype should be built, whether a usability test takes place or whether animated transitions between the individual wireframes/screens are prioritized for the project from the very beginning. Finally, customers also may have preferences for tools that they use themselves.

The bottom line is: there is no general recommendation for a particular tool. Still, I want to break down what advantages and disadvantages I see in some of the common tools to help other designers to decide.

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I am sitting in front of my new computer – a marvel of modern technology. It is stuffed full with every imaginable designers’ software, and I ask myself: Why should I ever use pen and paper again? Is it not a lot easier to create everything digitally?
Have you had similar thoughts in the past? Or do you start creating things straight at the computer without considering anything else? read more…

The previous part explained why both a pure pixel-based or pure vector-based approach to icon design implies drawbacks. As Centigrade provides professional icon design services, we continuously investigate how to make our icon design process more efficient and overcome technical shortcomings.
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