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Thinking Out of the Box

Posts Tagged ‘Digital Transformation’

Digitalization – serious monkey business

Clemens Lutsch

Imagine that you are chosen to handle digitalization for your company. Of course, you hear the talk of heads of politics and business ringing in your ear. You have quite possibly already visited trade shows loudly promising digital transformation and industry 4.0, but delivering very little on the matter. What’s the reason for this letdown? Is digitalization an empty word, a bubble filled with hot air? Is it just monkey business?

The monkey business of digitalization

What has gotten into the author? Google Trends clearly shows that digitalization is a hot topic!

„Digitalisierung“ in Google Trends (D) over the last five years. [Google is a trademark or registered trademark of Google Inc. in the US and/or other countries.]

read more…

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