Hannover Messe 2017 – Enterprises present their new technological miracles: robots that can play the drums, robots that play table tennis, robots that move like animals, 3D printers, VR worlds and AR glasses that combine the digital and physical world. Let us be honest, as visitors of the exhibition, we are, of course, entertained but some might have asked themselves what kind of substantial benefit one or the other exhibit might bring to the daily production routine.
„Our Chancellor always calls on us to be cautious not only doing nice things but rather things that are profitable and productive and this is what we tried to do here.“
– Udo Aull (Managing Director Sale and Marketing at SEW-EURODRIVE)
As User Experience providers, we are always happy to see when companies are more deliberate: our customer SEW Eurodrive portrayed a complete production process at its exhibition booth. From the moment of ordering to the finished product, the visitors could experience what it means when robots are used efficiently and the human machine interaction goes hand in hand.
What seemed to work smoothly and natural at the exhibition booth, took a lot of effort in the setup. The smarter and the more autonomous the robots and computers interact with each other, the more important it is for the human user to maintain an overview of single steps in the production process. In the following, we want to explain how visitors of Hannover Messe were enabled to monitor and operate the production process at the SEW exhibition booth through playful, intuitive and accessible 3D user interfaces.