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Thinking Out of the Box

Posts Tagged ‘Industry 4.0’

Digitization and User Experience – Why Smart Manufacturing redefines who is how talking with whom.

Clemens Lutsch
Clemens Lutsch
July 18th, 2019

Industrie 4.0

First of all: Industry 4.0 has a lot to do with technology, computers, software, machines, the Internet and intelligent data analysis. These relationships are not unknown, but have been decisive in the industry over the last 30-40 years. We remember how the computer (often a 286 AT) pushed the mechanical typewriter out of the office step by step… and with it everything that belonged to that machine at that time, from Tipp-Ex (with the special smell of solvents) to carbon paper and ink ribbons. The first modems followed suit, which “audibly” connected the office with the Internet and data services. And shortly thereafter, discussions started as to whether and who really needed a color monitor: “Honestly? A color monitor? What’s that good for?”

So changes in the way we work / with what we work are not unknown to us – we tend to forget how much the user’s experience with an interactive system has changed.

read more…

UX & Game Thinking: Game Changer for the Car Industry?

Roman Rackwitz

Podcast "Der Flaneur Digital Business People" VisualOn December, 12th 2018, I listened to an interview with Dr. Carsten Breitfeld, a world-renowned expert in electric mobility, and the co-founder & CEO of the company BYTON which aims at turning the car into a next-generation smart device. He was a guest at the ‘Der Flaneur’ Podcast (German only), live from the Websummit conference 2018 in Lisbon.

Breitfeld spent the past 20 years at BMW, leading a range of key engineering divisions within chassis development, powertrain development and corporate strategy. Before joining BYTON, Dr. Carsten Breitfeld was Vice President and Head of Vehicle Program i8 of BMW Group.

Listening to the podcast (unfortunately available only in German) you can see his vision of cars becoming basically smart devices on wheels, platforms for services and more. Because as cars become more and more autonomous, people sitting inside of these cars want to be entertained and engaged. This is also where BYTON wants to earn its bigger share of revenue: with services instead of car sales.

Ex BMW Entwickler des Byton startup

Dr. Carsten Breitfeld

 

 

 

“As cars become smarter and autonomous we need a new kind of user experience. Because the question is what are people doing inside the car while they are commuting.”

read more…

About Automation and User Centered Design – Interfaces at SEW EURODRIVE’s Hannover Messe booth 2017

Marie Schiemann
June 30th, 2017

Hannover Messe 2017 – Enterprises present their new technological miracles: robots that can play the drums, robots that play table tennis, robots that move like animals, 3D printers, VR worlds and AR glasses that combine the digital and physical world. Let us be honest, as visitors of the exhibition, we are, of course, entertained but some might have asked themselves what kind of substantial benefit one or the other exhibit might bring to the daily production routine.

„Our Chancellor always calls on us to be cautious not only doing nice things but rather things that are profitable and productive and this is what we tried to do here.“

– Udo Aull (Managing Director Sale and Marketing at SEW-EURODRIVE)

As User Experience providers, we are always happy to see when companies are more deliberate: our customer SEW Eurodrive portrayed a complete production process at its exhibition booth. From the moment of ordering to the finished product, the visitors could experience what it means when robots are used efficiently and the human machine interaction goes hand in hand.

What seemed to work smoothly and natural at the exhibition booth, took a lot of effort in the setup. The smarter and the more autonomous the robots and computers interact with each other, the more important it is for the human user to maintain an overview of single steps in the production process. In the following, we want to explain how visitors of Hannover Messe were enabled to monitor and operate the production process at the SEW exhibition booth through playful, intuitive and accessible 3D user interfaces.

read more…

How playful do you like it? Motivation and Potentials through Gamification and Serious Games

Lately, I have been asked more frequently, when Gamification will emancipate from its role as a niche topic and reach mainstream. Since mid-2016, I am sure, that we find ourselves just in the phase of emancipation of this topic and I would like to reveal, why this is my opinion.

During the last year, the media in German-speaking regions frequently covered Gamification: many TV productions, newspaper reports and scientific papers covered potentials of the use of motivational and playful elements in non-game contexts. But not only media response was consistently positive – also Centigrade received numerous requests for Gamification projects, some of which where moved into realization and, by now, are used on a daily basis.

However, one important question occupies many of our customers: How much “game” is suitable for a certain context of use as well as for users‘ and customers‘ needs. This question is crucial as playful and motivational elements can be integrated in existing processes and products in many different ways. Our customers also ask themselves which manifestation of playful systems fits best in their user context: are some playful elements enough or should it possibly be a full game to meet the pursued benefits?

Gamification vs Serious GamesGamification vs. Serious Games: Although both approaches share common traits, there are some significant differences when it comes to the application of playful elements.

This question in mind, this article covers similarities and differences of Gamification and Serious Games and aims at gaining better understanding of potentials as well as conveying possible scopes of application for both concepts and thus, facilitating the decision for or against one of them. read more…

Digitalization – serious monkey business

Clemens Lutsch

Imagine that you are chosen to handle digitalization for your company. Of course, you hear the talk of heads of politics and business ringing in your ear. You have quite possibly already visited trade shows loudly promising digital transformation and industry 4.0, but delivering very little on the matter. What’s the reason for this letdown? Is digitalization an empty word, a bubble filled with hot air? Is it just monkey business?

The monkey business of digitalization

What has gotten into the author? Google Trends clearly shows that digitalization is a hot topic!

„Digitalisierung“ in Google Trends (D) over the last five years. [Google is a trademark or registered trademark of Google Inc. in the US and/or other countries.]

read more…

WatchOut: Smartwatch meets Industry 4.0

Dominic Gottwalles
February 29th, 2016

2015 was an important year for smartwatches. Following the release of the Apple Watch in April sales figures for wearables increased strongly (see: IDC). It seems obvious that smartwatches, at least in the consumer market, are on the rise – but what added value do users see in a smartwatch, and in which everyday situations can they benefit from them? Is it even possible to use them in an industrial context?smartwatches-lg-applewatch-pebble read more…

Industry 4.0: Gamification in the area of industrial production

Jörg Niesenhaus
November 18th, 2013

A few months ago we discussed the challenges and potentials of gamification and the process of implementing gamification methods. We pointed out that an extensive analysis of the existing processes and well adapted gamification mechanisms increase the chances of success – for instance to optimize the efficiency of a process or raise the employee satisfaction.

In our current blog article we dive into the widely debated industry 4.0 theme and focus on the application area of industrial production and the role gamification methods could play within this area, and also which specific requirements have to be fulfilled to enable the implementation of playful elements.

read more…

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