2014 is ending, and the term IoT (Internet of Things) is entering the public awareness of the German-speaking regions for the first time. The concept is promising: individuals can rely on a connected intelligent environment to solve everyday problems. Businesses can develop previously inconceivable products and services, and sell them at scale. McKinsey is predicting a potential economic effect of $2,7 trillion to $6,2 trillion and businesses like Intel are painting a colorful and profitable picture of the IoT world. Of course, product managers and top-level managers in companies across the developed world are ordered to get on the IoT bandwagon.
Three years later, at the end of 2017, the hype has sobered. A few large companies like Alphabet or Amazon can bring IoT products to market with varying degrees of success, but especially medium-sized companies find it hard to convert the new opportunities into hit IoT products. What is the problem? Can remarkable results also be achieved with low risk and unusual methods like Lean UX?
“Lean principles help to gain a foothold in the large field ‘Internet of Things’ by making human needs the starting point of each project. The complexity of IoT becomes manageable through sharply focused projects and continuous learning. This focus allows to gain groundbreaking insights early through methods like Rapid Prototyping. Early feedback is especially important for haptic products.”