User Experience means that users experience a product. The most innovative controls and the most fluid animations are useless if the product is not sold and used. As a UX service provider, we have seen many times how good UX not only makes the product a success for users, but also how UX helps a product get to market in the first place. The Return on Invest (ROI) of UX-Design shows the profit or turnover achieved as a result of an investment in UX Design. Where the additional profit / revenue comes from, which other aspects contribute to the ROI and further questions about Return on Invest by UX-Design are answered in this article.
Thinking Out of the Box
Posts Tagged ‘User Interface Design’
The first part of this article was about the treacherous intuitiveness of establishing an HMI styleguide based on a Corporate Design (CD) styleguide, and why this decision is risky: unlike a CD styleguide an HMI styleguide has to work for software engineers as well as visual designers. Also, this form of documentation is too rigid for a dynamic modern HMI. The most important insight: an HMI styleguide cannot be the sole basis for developing a consistent, aesthetic and intuitive HMI. Looking back on many years of big HMI design projects and speaking as a UX consultant I can say: only a combination of tools and processes will lead to success.
Intuition seems to be one of those things we all profit from a lot. But at times it will deceive us. Designing an intuitive HMI seems to be one of the highest priorities of modern software development, minimizing both the need for training and the risk of operational errors. Still, a lot of software engineers and even HMI designers stumble into one trap when aiming for intuitive software design: listening to their own intuition. They will tell themselves, and quite rightly so, “A good HMI design has to be aesthetic and consistent, so that operators will be able to profit from already learnt patterns in a new context of use – if they can use one machine, they can use all machines.” So far, so good. But now comes the misconception: “If you want your HMI design to be consistent in every way, why not adapt the already established corporate design? It has been there for ages, guiding along the way to consistency and brand experience: the corporate design (CD) styleguide”.
Alas, this is the wrong analogy – but not the first time it has been used: the early years of television had the same problem, reading the daily news to their audience the same way radio did, or the early years of the internet, displaying long columns of information in serif fonts, just like contemporary newspapers did. This might have felt intuitive because it was well-known and long-established – but it was still wrong.
The philosophy of a CD styleguide cannot be transferred to a modern HMI and its development.
Not everyone likes Google products, but everyone who has a computer / laptop / smartphone uses them. It’s really fascinating how a company founded by two students conquered a huge part of the market, became the most desired employer, and every year continue to surprise us with highly innovating ideas. And it’s even more fascinating how a company with about 60.000 employees apparently can’t afford good user interfaces (UI).
Is gamification compatible with Industry 4.0? There is only one way to find out: To create a realistic setup. At the Hannover Messe we had the chance to do just that.
Recently I gave a talk at the dotnet Cologne and also at the DWX Developer Week titled “4K and other challenges – Next Generation Desktop UIs for Windows 10”. The session discussed the term Universal App Platform in Windows 10 and showed what a developer can make out of it in order to create future oriented user interfaces. This blog article is not only supposed to target those who attended my session, but also those who were not present to hear it. Moreover the article will provide further information to the topic. As in the session there will be a coding part at the end where some new Universal App features are shown. read more…
In interface design, the term consistency is part of the professional jargon. It is used for everyday feedback and in long term concepts. It is also common ground with developers and clients. Consistency is an important evaluation criterium. Enough reasons to get a good handle on the term. read more…
Videogames are a great enrichment to our cultural environment. With advancing technology, video games become more realistic and engaging. Unfortunately, texts, sculptures, pictures, music and movies do not have the same potential letting the recipient immerse into another world (at least not without drugs). For this reason, game development has become an absolute dream job for many people. However, the conditions and requirements for that job are not as great as media suggest – at least in Germany.
In this article I will compare game- and software development showing that developing “serious” software applications can be as fulfilling as game development.
This article is currently only available in German language
In Part 1, we discovered that the emotional factor of user experience is more important to games than goal-oriented functionality (though being an effective and efficient way of reaching a goal, there is no “Save the Princess” button in a Mario game at the beginning). Up to a certain degree, well-designed user experiences can distract from negative and/or not fixable interaction flaws and can make users “like” an application more than another.
Furthermore the diverse team composition of game development studios was discussed in the first part. In this context we pointed out that the production process of games forces programmers and visual designers to work closely together. Design is not seen as an add-on but as an essential part, which is necessary for the product to work.
The last chapter focused on the aspect of small budgets in game projects. Rapid iterative testing and evaluation (RITE) helps to detect and fix flaws of a UI in a very fast way, thus reducing time and money spent on traditional usability optimization.
In Part 2 we will look at the aspects of imaginary worlds and the link between reality and simulation. Thereafter, we will show which techniques are used in games to reduce loading, and even more important, waiting times. In the last section we compare how serious applications and games introduce their functionality to the user. To get a better understanding of the concept of Gamification you can also read: “Gamification as a design process” by my colleague Jörg Niesenhaus.
Microsoft’s Modern UI design language has arrived in many applications with varying success. By now, almost everybody has seen Modern UI (formerly known as Metro), and Microsoft seems committed. Developers of Windows software have to think about the fact that a lot of established interfaces look out of place in a Modern UI environment. It needs to be adapted to the current state of interface design, even more with Apple similarly moving iOS 7 to a flat UI style. Working on such updates, we have collected a set of 10 design principles we call, for the sake of simplicity, “Desktop Modern UI”, and we want to share them with you. read more…
“Form Follows Function (FFF)” – You can think for hours about these three words and for their explanation quite some words are necessary, for it is a frequently misunderstood design principle. read more…