Do you remember the moment you first realized that there is something like user experience? Probably not. Only looking back I realized that I already suffered from bad product UX as a young kid. And I bet you did too. I remember big fights with my family members: before every household had an obligatory flat-rate, internet use had to be fought for way harder than today. As soon as I had landed ten minutes of precious surfing time, siblings shouted into the computer room that they had to make the most important phone call of their lives – now! Getting offline for a phone call – definitely very bad UX. I remember my deflation: how can be a cool new thing like the internet be so unfun at times?
