User Experience means that users experience a product. The most innovative controls and the most fluid animations are useless if the product is not sold and used. As a UX service provider, we have seen many times how good UX not only makes the product a success for users, but also how UX helps a product get to market in the first place. The Return on Invest (ROI) of UX-Design shows the profit or turnover achieved as a result of an investment in UX Design. Where the additional profit / revenue comes from, which other aspects contribute to the ROI and further questions about Return on Invest by UX-Design are answered in this article.
Thinking Out of the Box
Posts Tagged ‘UX Design’
First of all: Industry 4.0 has a lot to do with technology, computers, software, machines, the Internet and intelligent data analysis. These relationships are not unknown, but have been decisive in the industry over the last 30-40 years. We remember how the computer (often a 286 AT) pushed the mechanical typewriter out of the office step by step… and with it everything that belonged to that machine at that time, from Tipp-Ex (with the special smell of solvents) to carbon paper and ink ribbons. The first modems followed suit, which “audibly” connected the office with the Internet and data services. And shortly thereafter, discussions started as to whether and who really needed a color monitor: “Honestly? A color monitor? What’s that good for?”
So changes in the way we work / with what we work are not unknown to us – we tend to forget how much the user’s experience with an interactive system has changed.
If we are honest, we all are desperately awaiting the future. We are waiting for the next boom, which seems so close but actually didn’t come much closer for the last 5 years. Microsoft’s Fluent Design is one of these developments that promise a brighter future. Will it be able to live up to the high expectations of the UI Designer communities? What can designers, what can developers take from it right now? I took a look at the Fluent Design System and explored it during my work on a first test project. In this article, I’ll share what I learned so far.
On December, 12th 2018, I listened to an interview with Dr. Carsten Breitfeld, a world-renowned expert in electric mobility, and the co-founder & CEO of the company BYTON which aims at turning the car into a next-generation smart device. He was a guest at the ‘Der Flaneur’ Podcast (German only), live from the Websummit conference 2018 in Lisbon.
Breitfeld spent the past 20 years at BMW, leading a range of key engineering divisions within chassis development, powertrain development and corporate strategy. Before joining BYTON, Dr. Carsten Breitfeld was Vice President and Head of Vehicle Program i8 of BMW Group.
Listening to the podcast (unfortunately available only in German) you can see his vision of cars becoming basically smart devices on wheels, platforms for services and more. Because as cars become more and more autonomous, people sitting inside of these cars want to be entertained and engaged. This is also where BYTON wants to earn its bigger share of revenue: with services instead of car sales.
“As cars become smarter and autonomous we need a new kind of user experience. Because the question is what are people doing inside the car while they are commuting.”
This article won’t cover the basics of Design Systems like “What is a Design System?”, “How does it work?” or “Do I need it?” (to which the answer is “Yes”). It will also not cover tool specific topics (Carbon, KSS, Pattern Lab, Sketch, AdobeXD, Invision, UXPin… it is too much). It is a fairly broad overview of the challenges companies have to face, when they try to install a Design System for the very first time.
The main question we usually get from clients, regarding Design Systems, is something like: “How do we create a Design System?”. Or: “We want you to create a Design System for us”. But actually, what this means for us as a service provider is:
“Is creating a Design System enough?” The short answer is: No.
Congratulations, you don’t have to read any further. Now you can go outside and enjoy life. If you don’t like to be outside or if you want to dig deeper, here is the longer answer:
We are confronted with very different kinds of to-dos every day. It is only natural that some of those tasks are more fun than others. Especially less motivating tasks, for example housekeeping, are last on the list: cleaning the coffee machine, tidying up the refrigerator, sorting empty bottles. The preferences and aversions may be individually different but supposedly everyone knows special tasks that he or she does rather reluctantly. Also, in office routine, there are frequent tasks that come up extra to the actual working activities: cleaning up the meeting room, deposing waste batteries (only professionally of course!) or writing a blog article for the company website 😉
What can be done to make such to-dos – as well as the everyday (working) life – more engaging? In this article, I introduce not only known approaches, but also our “in-house” concept that was developed at the Centigrade branch of Mülheim Ruhr.
In October 2017 Adobe released the first beta of XD, its “all-in-one UX/UI solution”. As a graphic designer, I’ve used Photoshop and Illustrator in my workflow for years and wonder how XD measures up as an UX tool so far.
Quick historical excursion about the possible impact of the new tool’s release: in print, Adobe has practically eliminated competition starting in the 2000s with InDesign 2.0, setting the standard with Photoshop and Illustrator integration and smooth output of print data. This raises the question if XD can already cover the different processes in the UX cosmos and if it has the potential to push aside tools like Sketch as thoroughly as InDesign pushed aside QuarkXPress.
The term UX design is used very often nowadays. In most cases it’s either used as synonym for interaction design, usability professional or a similar denotation or as conglomerate of all of these disciplines. It is recalled that UX design is not only a phase, but that it should be applied throughout all phases of a project. For me, the boundaries of the term are still set too narrowly. Everybody involved in the development of a product has significant impact on the resulting UX. Usability engineers, interaction designers, visual designers, design engineers, project owners and developers.