Please take the following with a grain of salt, a slice of lime and a big portion of good-natured humor: Below we dive into the fictional world of a very naïve designer. The situations are exaggerated on purpose to illustrate some of the difficulties designers can fall prey to when they do not have an overall understanding of the design process with its stakeholders on client- as well as on user-side. Each issue of the fictional designer is contrasted with that broadened perspective.
The first Feedback
Monday morning. I am launching Outlook and, behold: The e-mail I sent on Friday has just been answered. There is feedback on my newest design – yay! With a humming growing louder and louder in my ears I read that almost everything looks ok – which, of course, to my artistic soul feels like a slap in the face! Because “…almost everything…” and “…looks ok…” basically means that my, oh so perfect visual concept will be taken apart.
All my work for nothing! Researching for hours to find the perfect font. Putting so much thought into every margin. Wisely selecting colors with the pantone catalog I stole from the hardware store specifically for that purpose. And now someone dares to demand changes to my creation? Did da Vinci have to make changes to the Mona Lisa? Did Picasso do usability tests? Did Van Gogh ever read his e-mail? Who knows… I, for one, know immediately and with certainty: After all the changes that are being demanded the design will be ruined and, adding insult to injury, I will have to be the one to destroy that work of art.