{"id":7133,"date":"2016-08-31T16:10:20","date_gmt":"2016-08-31T14:10:20","guid":{"rendered":"http:\/\/www.centigrade.de\/blog\/en\/?p=7133"},"modified":"2020-01-25T19:35:27","modified_gmt":"2020-01-25T18:35:27","slug":"ok-google-what-about-good-uis","status":"publish","type":"blog","link":"https:\/\/www.centigrade.de\/en\/blog\/ok-google-what-about-good-uis\/","title":{"rendered":"OK Google, what about good UIs?"},"content":{"rendered":"<p>Not everyone likes Google products, but everyone who has a computer \/ laptop \/ smartphone uses them. It\u2019s really fascinating how a company founded by two students conquered a huge part of the market, became the most desired employer, and every year continue to surprise us with highly innovating ideas. And it\u2019s even more fascinating how a company with about 60.000 employees apparently can\u2019t afford good user interfaces (UI).<\/p>\n<div id=\"attachment_7118\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/GoogleUIisBad.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7118\" class=\"wp-image-7118\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/GoogleUIisBad.png\" alt=\"Search results \u2013 bad Google UI\" width=\"670\" height=\"649\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/GoogleUIisBad.png 627w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/GoogleUIisBad-300x290.png 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><p id=\"caption-attachment-7118\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p><!--more--><\/p>\n<p>As a visual designer and a perfectionist I like to get aesthetic enjoyment out of the products I use. But Google never delights us with eye candies, wow-effects or anything like that. Maybe because they deliberately decided to put content first. The Google search UI looks now much better than six years ago, but the only word which comes to my mind when I look at it is \u201csterile\u201d.<\/p>\n<div id=\"attachment_7186\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Google2010-2016.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7186\" class=\"wp-image-7186\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Google2010-2016.png\" alt=\"Google search interface 2010 vs 2016\" width=\"670\" height=\"573\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Google2010-2016.png 1200w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Google2010-2016-300x257.png 300w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Google2010-2016-768x657.png 768w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Google2010-2016-1024x876.png 1024w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><p id=\"caption-attachment-7186\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>You may say therefore that Google\u2019s UI is clean, clear and usable, but is it really? At <a href=\"http:\/\/www.centigrade.de\/\">Centigrade<\/a> designers do reviews with colleagues to find things that could be improved in their work. So I would like to bring to your attention a small review of Google\u2019s UI. I\u2019ve chosen Google search as a well-known and simple product to find out whether something can be done better.<\/p>\n<h3>General issues<\/h3>\n<p><strong>1. Is it material? <\/strong>I\u2019m a big fan of Google material design and try to apply it in my work wherever it\u2019s possible. But why Google doesn\u2019t <a href=\"https:\/\/material.google.com\/#\" target=\"_blank\" rel=\"noopener noreferrer\">use its own guidelines?<\/a> For example I\u2019m pretty sure these buttons could be \u201cRaised buttons\u201d.<\/p>\n<div id=\"attachment_7120\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/RaisedButtons.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7120\" class=\"wp-image-7120 size-full\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/RaisedButtons.png\" alt=\"Raised buttons\" width=\"670\" height=\"296\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/RaisedButtons.png 670w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/RaisedButtons-300x133.png 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><p id=\"caption-attachment-7120\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p><strong>2. Accessibility.<\/strong> Obviously those buttons don\u2019t have enough contrast and readability could be better. But let\u2019s check them with <a href=\"http:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">WebAIM<\/a> \u2013 a great, well-known tool which allows us to check color contrast text\/background according <a href=\"https:\/\/www.w3.org\/TR\/WCAG20\/\" target=\"_blank\" rel=\"noopener noreferrer\">to Web Content Accessibility Guidelines (WCAG) 2.0.<\/a><\/p>\n<div id=\"attachment_7121\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/WebAIM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7121\" class=\"wp-image-7121 size-full\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/WebAIM.png\" alt=\"WebAIM test results\" width=\"670\" height=\"397\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/WebAIM.png 670w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/WebAIM-300x178.png 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><p id=\"caption-attachment-7121\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>No comments.<\/p>\n<h3>\u00a0\u201cGoogle search\u201d and \u201cI\u2019m feeling lucky\u201d buttons<\/h3>\n<p>To return to the buttons again: they really raise a lot of questions. It\u2019s the first thing you see on the start page, but why were they placed there? The user is never able to click them. No, really! Try it! \u00a0You can click on the \u201cGoogle search\u201d and \u201cI\u2019m feeling lucky\u201d buttons when the search field is empty, but for the first button it\u2019s useless as it doesn\u2019t produce any results. The second button will lead you to something very different (the doodles page). But once you start typing something in the search field you will be brought to a search results page and the buttons are not there anymore.<\/p>\n<div id=\"attachment_7122\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Buttons01.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7122\" class=\"wp-image-7122\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Buttons01.png\" alt=\"What happens when you start typing in the search field\" width=\"670\" height=\"313\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Buttons01.png 1200w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Buttons01-300x140.png 300w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Buttons01-768x359.png 768w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Buttons01-1024x479.png 1024w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><p id=\"caption-attachment-7122\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>Oh, and while we\u2019re at it: Why not use some of those fancy animations mentioned in your style guide, Google?<\/p>\n<div id=\"attachment_7096\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/70491071.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7096\" class=\"wp-image-7096 size-full\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/70491071.jpg\" alt=\"And then I told them that it\u2019s important to use material design\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/70491071.jpg 400w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/70491071-150x150.jpg 150w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/70491071-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-7096\" class=\"wp-caption-text\">memegenerator.net<\/p><\/div>\n<p>Moreover if you checked \u201cNever show Instant results\u201d on the settings page and start typing search query on the main page you won\u2019t be able to click those buttons anyway because they will be substituted with other buttons:<\/p>\n<div id=\"attachment_7089\" style=\"width: 681px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/07-Buttons01.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7089\" class=\"wp-image-7089\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/07-Buttons01.png\" alt=\"What happens when you start typing in the search field in \u201cNever show Instant results\u201d mode\" width=\"671\" height=\"503\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/07-Buttons01.png 1200w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/07-Buttons01-300x225.png 300w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/07-Buttons01-768x576.png 768w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/07-Buttons01-1024x768.png 1024w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><p id=\"caption-attachment-7089\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>So why are they there?!<\/p>\n<h3>Search results page<\/h3>\n<p><strong>1. Search field.<\/strong> You can\u2019t clear your query in one click. I\u2019m not kidding. A \u201cclear\u201d button in a search field is a standard de-facto in UI design now, but not for Google search. There is no such button. But if you enter Search help you find yourself in a totally different world where everything looks Material, the search fields have \u201cClear\u201d buttons and people have hope.<\/p>\n<div id=\"attachment_7149\" style=\"width: 513px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/ClearButton-2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7149\" class=\"wp-image-7149 size-full\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/ClearButton-2.png\" alt=\"Search fields do and don\u2019t\" width=\"503\" height=\"122\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/ClearButton-2.png 503w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/ClearButton-2-300x73.png 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/a><p id=\"caption-attachment-7149\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p><strong>2. Mysterious controls.<\/strong> When you are logged in you can see three buttons in the right top corner \u2013 a person, a globe and a gear (only if \u201cUse private results\u201d is checked on the settings page). It took me quite a while to understand their meaning. I\u2019m not an advanced Google user, but I\u2019m a UI designer, so I have some experience with buttons. For a few minutes I have been trying to understand which one is disabled, which one is checked and which one is just in normal state. There is a difference between them, but it\u2019s really subtle. Let\u2019s take a look together.<\/p>\n<div id=\"attachment_7164\" style=\"width: 206px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/3Controls.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7164\" class=\"wp-image-7164 size-full\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/3Controls.png\" alt=\"Mysterious controls\" width=\"196\" height=\"53\" \/><\/a><p id=\"caption-attachment-7164\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>The interaction of the \u201cSettings\u201d button is clear \u2013 it provides us with a drop down menu. But the couple of two others looks strange. The first one, \u201cShow all results\u201d, seems to be disabled. But it has a hover effect and you can click it to reload the result list. So the question is: if the button is disabled, why is it clickable? And if it is active and contains some interaction, why does it have a different style (the icon has lighter color) from the \u201cSettings\u201d button? The \u201cCurrently hiding private results\u201d seems to be selected, but you also can click on it and it reloads the result list again. To be totally honest, I still don\u2019t understand those two buttons.<\/p>\n<p><strong>3. The company card<\/strong> is my favorite part. You get it when you type a company name in the search field. Let\u2019s try \u201cGoogle\u201d for example:<\/p>\n<div id=\"attachment_7130\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Card.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7130\" class=\"wp-image-7130 size-full\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Card.png\" alt=\"The company card\" width=\"670\" height=\"602\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Card.png 670w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Card-300x270.png 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a><p id=\"caption-attachment-7130\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>Looks beautiful, almost material! Nicely organized, interesting information. The one thing which disturbs me is the \u201cmore\u201d link in the Subsidiaries row. It\u2019s not even the biggest problem that it looks exactly the same as a Subsidiary name, but rather that it has a strange interaction. Wouldn\u2019t you expect that it simply expands the list? Well, you would be surprised: It actually reloads the page for literally no reason (the content stays the same afterwards) and adds a huge black slider at the top. Why? Only Google knows. But the most unexpected thing is that you can\u2019t even close the slider, no matter how much you might despise it! And you still can click that \u201cmore\u201d link, because it\u2019s still there, even if you see the VERY prominent list of Subsidiaries already.<\/p>\n<div id=\"attachment_7128\" style=\"width: 681px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Subsidiaries.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7128\" class=\"wp-image-7128\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Subsidiaries.png\" alt=\"Expanded subsidiaries\" width=\"671\" height=\"503\" srcset=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Subsidiaries.png 1200w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Subsidiaries-300x225.png 300w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Subsidiaries-768x576.png 768w, https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Subsidiaries-1024x768.png 1024w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><p id=\"caption-attachment-7128\" class=\"wp-caption-text\">Google is a trademark or registered trademark of Google Inc. in the US and\/or other countries.<\/p><\/div>\n<p>Of course, this is a highly specific criticism. Google\u2019s interfaces are extremely clear and intuitive. But since it is such a high level company with tremendous human and financial resources I\u2019m confident that they can take it.<\/p>\n<p>Success is never blamed, but I also believe that there&#8217;s nothing that can&#8217;t be improved. And I hope one day when I visit google.com I\u2019ll get real aesthetic pleasure. For me that will mean that finally they are the best in everything they do!<\/p>\n","protected":false},"author":47,"featured_media":0,"template":"","tags":[29,139],"class_list":["post-7133","blog","type-blog","status-publish","hentry","tag-user-interface-design","tag-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/blog\/7133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/users\/47"}],"version-history":[{"count":0,"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/blog\/7133\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/media?parent=7133"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/tags?post=7133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}