{"id":18050,"date":"2026-02-27T11:50:44","date_gmt":"2026-02-27T10:50:44","guid":{"rendered":"https:\/\/www.centigrade.de\/?post_type=news&#038;p=18050"},"modified":"2026-02-27T12:15:23","modified_gmt":"2026-02-27T11:15:23","slug":"ai-personas-interactive-instead-of-static","status":"publish","type":"news","link":"https:\/\/www.centigrade.de\/en\/news\/ai-personas-interactive-instead-of-static\/","title":{"rendered":"AI personas: Interactive instead of static"},"content":{"rendered":"<p>How are AI-powered personas changing the way we develop products and truly understand target groups? This is exactly what our managing director Thomas Immich discusses in an <a href=\"https:\/\/www.centigrade.de\/en\/blog\/rethinking-product-development-with-ai-personas-interview-with-thomas-immich\/\">interview with Annett Bergk<\/a>. The detailed conversation has been published in the book <a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-662-72311-1\" target=\"_blank\" rel=\"noopener\">Praxisleitfaden f\u00fcr K\u00fcnstliche Intelligenz in der Unternehmenskommunikation<\/a> (Practical Guide to Artificial Intelligence in Corporate Communications) \u2013 and provides exciting insights for anyone who wants to use AI strategically and responsibly.<!--more--><\/p>\n<p>Classic personas are often well-designed profiles \u2013 but they are rarely used actively in everyday project work. For Thomas Immich, personas need to do more today: they should help make better feature decisions and reflect real insights from user research.<\/p>\n<p>With generative AI, personas become capable of dialogue and learning. Teams can talk to them, discuss ideas, and question assumptions. New research findings are continuously incorporated\u2014the persona evolves along with them.<\/p>\n<h2 data-start=\"798\" data-end=\"839\">Bringing research to life<\/h2>\n<p>With the <a href=\"https:\/\/www.leanscope.ai\/\" target=\"_blank\" rel=\"noopener\">LeanScopeAI<\/a>, Centigrade often starts with an AI-generated proto-persona. The dialogue results in interview guidelines for real users. Their feedback is integrated iteratively, turning the persona into an interactive sparring partner \u2013 with a \u201cmemory\u201d and an understanding of context. The key added value:<\/p>\n<ul>\n<li>Translation of data into tangible perspectives<\/li>\n<li>Greater empathy through dialogue-based interaction<\/li>\n<li>Better decisions through continuous learning<\/li>\n<li>Early detection of misconceptions<\/li>\n<\/ul>\n<p data-start=\"841\" data-end=\"1129\">One thing remains clear: AI provides support\u2014the responsibility for a product&#8217;s goals and values still lies with humans.<\/p>\n<h2 data-start=\"254\" data-end=\"285\">AI persona meets Wahl-O-Mat<\/h2>\n<p>Thomas took the topic of AI personas a step further in a public experiment.<\/p>\n<p>For the Rhineland-Palatinate election, he used LeanScopeAI to generate a typical SPD voter persona. He used an agent to automatically run this persona through the <a href=\"https:\/\/www.wahl-o-mat.de\/rlp2026\/app\/main_app.html\" target=\"_blank\" rel=\"noopener\">Wahl-O-Mat<\/a>.<\/p>\n<p>The surprising result:<br \/>\nThe persona did not end up with the SPD, but with a high degree of agreement with the DIE LINKE party \u2013 the SPD only came in eighth place.<\/p>\n<p><video controls=\"controls\" width=\"100%\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><source src=\"https:\/\/dms.licdn.com\/playlist\/vid\/v2\/D4D05AQGAqkzunn9I_g\/mp4-640p-30fp-crf28\/B4DZx2KlK5JkBw-\/0\/1771509019613?e=2147483647&amp;v=beta&amp;t=0PwN1bBCKqzSKqDdCujBaPtZDU5WGBGJ-CCFmYR4hGI\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/p>\n<h2 data-start=\"633\" data-end=\"659\">The key insight<\/h2>\n<p>Such results depend heavily on the modeling of the persona, the data basis, and the structure of the Wahl-O-Mat theses. In addition, Wahl-O-Mat only measures content matches\u2014not actual voting decisions.<\/p>\n<p>Things got exciting when the discussion continued:<\/p>\n<ul>\n<li>How can qualitative and quantitative data be used to develop more realistic AI personas?<\/li>\n<li>Could programs be structured in a more \u201cagent-friendly\u201d way in the future?<\/li>\n<li>And how can AI help make democratic processes easier to understand?<\/li>\n<\/ul>\n<p>The experiment was less a political statement than a methodological impulse: AI personas are powerful thinking tools \u2013 but their significance stands and falls with the quality of the underlying data. Used correctly, they reveal perspectives, sharpen discussions, and help to think through complex interrelationships interactively \u2013 in product development as well as in a social context.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How are AI-powered personas changing the way we develop products and truly understand target groups? This is exactly what our managing director Thomas Immich discusses in an interview with Annett Bergk. The detailed conversation has been published in the book Praxisleitfaden f\u00fcr K\u00fcnstliche Intelligenz in der Unternehmenskommunikation (Practical Guide to Artificial Intelligence in Corporate Communications) [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[840,821,10],"class_list":["post-18050","news","type-news","status-publish","hentry","tag-ai","tag-leanscope-2","tag-personas"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/news\/18050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/news\/18050\/revisions"}],"predecessor-version":[{"id":18053,"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/news\/18050\/revisions\/18053"}],"wp:attachment":[{"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/media?parent=18050"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.centigrade.de\/en\/wp-json\/wp\/v2\/tags?post=18050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}