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On the occasion of her sight-seeing tour of innovative companies from Muelheim, mayor Dagmar Muehlenfeld visited the North-West branch of Centigrade at Monday, 29th of July. She was accompanied by Thomas Mueller from the Muelheim & Business GmbH business development team. Branch manager Joerg Niesenhaus informed Mrs. Muehlenfeld about the activities and the growth of the branch, which moved to a larger office space in the Games Factory in April. Joerg Niesenhaus delivered insight in the area of user interface design and expressed particular praise for the business location Muelheim: “We really appreciate the central location of Muelheim and the proximity to the large scale industry, which already makes up a large percentage of the project requests we receive.”
Questions regarding education and training were discussed as well and Mrs. Muehlenfeld was pleased to hear that the University Ruhr West and Centigrade are heading for a cooperation in the area of teaching.

This year’s HCI International takes place in Las Vegas from 21.07. to 26.07. The conference objective is to provide an international forum for scientific exchange in the domain of Human-Computer Interaction. In this context, theoretical and applied aspects of Cognitive Ergonomics, Virtual and Mixed Reality, Online Communities, Social Computing and Human Centered Design are discussed.
Martin Hesseler, interaction designer at Centigrade, participates in the conference with a paper and presentation on Trust Assurances and online trust. During a study, an instrument for eliciting trust during online transactions has been developed and was subsequently employed in an experiment. The experiment aimed at examining the influence of “quality seals” on users and their behavior.
Martin Hesseler: “E-Commerce is becoming more and more ubiquitous. When commercial transactions are conducted online, the issue of trust gains importance. Therefore, tools for assessing this online trust have to be developed and factors that influence it have to be identified. With our work, my co-authors and I want to contribute to this effort.”

As in previous years, Centigrade is involved in the UXcamp Europe 2013 in Berlin. The annual camp on user experience will take place on the 22nd and 23rd of June and is held under the slogan “No spectators, just participants”. The topics range from information architecture and interaction design to visual design and user interface development.  All visitors are encouraged to actively participate in the BarCamp through lectures, discussions and presentations.

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