More than 20 innovative presentations, several three-hour intensive workshops, inspiring exchange with UX professionals and new contacts. From 14 to 15.10. the UX Day Online Conference will take place again. Thomas Immich will give a talk on 14.10. at from 09:45 to 10:15 entitled “Getting User Stories right” and show how UX and agile product development come together more effectively through user stories and as a result a better product is created.
Getting User Stories Right – How to bridge the gap between what users need and products serve
User stories are now widely accepted as an organizing unit among agile software engineers. However, many user stories in agile everyday life are nothing more than dressed up tasks or feature requests. This may be enough when it comes to breaking down complexity or tracking “some kind of” progress – but with this understanding you painfully miss the original point of user stories, which is to keep user needs in mind before, during and after implementation.
In the talk, Thomas Immich from Centigrade will explain why user stories should not only be written by product owners or software engineers and show how UX managers can initiate more sustainable user stories that make it into the sprint, even if they originated very early. Thomas will introduce the “User Booklet Method” as an agile organizational model to collect work products and artifacts vertically rather than horizontally. He will also explain the INVEST principle, which can serve as a guide for effectively writing user stories with high quality, practicality and user-centricity in real projects.
At UX Day, experts will share the latest trends and hacks from the fields of user experience, digital marketing, design, e-commerce and data & BI in more than 20 high-profile sessions. In addition to the sessions, there will be full-day intensive workshops with the latest industry insights, best practices and innovations in the digital universe.