Starter package
- individual planning, execution, and support based on your project goal
- Suitable method selection and elaboration of the relevant questions
- further project work possible
from €2,000
User research
Through user feedback to better decisions and successful products
Wrong decisions in product development cost on average three times as much as preventing them. With scientifically grounded user research, you make decisions based on real user data instead of gut feeling.
The most important in 30 seconds
- Our UX research services are scientifically traceable and therefore reliable and robust.
- UX research provides insights into the needs, behaviors, and motivations of your target groups for decisions on a sound basis instead of gut feeling.
- UX research saves resources and budget in the long term through fewer wrong decisions.
- Involving the target group increases their satisfaction and loyalty.
Why UX research moves your company forward
User research is a systematic approach to understanding the target group, their needs, and their behavior. By using various research methods, both qualitative and quantitative, user research aims to make informed decisions during product development and improve the user experience (UX). The focus is on understanding users in context.
Interviews
In personal interviews, on-site or online, we get to know the life and work reality of your (potential) users and what needs and expectations they have. These insights help design your product in a usage-centered way.
Usability tests
Products only reveal their strengths and weaknesses in real use. In moderated tests, you experience with us what users love, where they get stuck, and what should be optimized for the best experience.
UX audits
A fresh outside perspective makes the difference: we examine your product according to proven usability heuristics as well as from the perspective of the optimal user flow. The result: a prioritized roadmap for optimizations with a noticeable effect.
AI personas
With AI-supported personas, we make target groups vivid and available. The personas are created from insights from the research. This way, you can get in touch with your users at any time and, for example, ask questions about preferences and needs regarding your product.
Surveys
With targeted surveys, we make opinions, needs, and trends visible. For this, we use standardized surveys and questionnaires from the field of usability and UX to find out what the majority of your users really want.
And many more methods
Usage data analysis · Game testing · Diary studies · Card sorting · Accessibility tests
Future AI applications require a verified data foundation. UX research provides the basic prerequisite for this.
We are two psychologists – UX research is our passion
We bring scientific know-how, extensive experience in qualitative and quantitative methods, and a great deal of empathy. We support you in your research project.
Britta Karn
As a vegetarian, once attended a user visit at 5 a.m. in a meat production facility (but still found the work context fascinating).
Alessandra Rodrigues Eismann
Has already conducted interviews and usability tests with people from 15 countries (at least 15 that she can remember).
The added value of user research
User research makes it possible to develop products and services that are actually tailored to the needs of users. By continuously incorporating these needs into the agile development process, costly mistakes can be avoided and the satisfaction of your clients increased.
Better product decisions
UX research provides sound insights into the needs, behaviors, and motivations of the target group. Instead of making assumptions, decisions are thus based on real usage data.
Reduced risk
A validated product is safer on the market. UX research verifies assumptions and hypotheses before major investments, thereby reducing the risk of failures.
Cost efficiency
Problems identified in early development phases are significantly cheaper to fix than after launch. UX research saves resources and budget.
Scientifically grounded
Our services are based on psychological research and proven UX practices. This makes results reliable, traceable, and robust.
Higher client satisfaction
Satisfaction and loyalty increase when target groups feel understood and products become more intuitive and pleasant to use. In addition, commitment to new products grows when clients are directly involved in the development.
Understanding of the target group
UX research puts users at the center and fosters closeness to and understanding of the target group.
Prices
UX audit
- joint workshop to identify your target group and usage scenarios
- Two experts review your application according to standardized heuristics
- Results presentation & recommendations for action
€9,950
Custom AI personas
- Generation of AI personas from your quantitative and qualitative data
- Provision of the AI personas as conversation partners
- Development of a strategy for the long-term use of AI personas in your context
€11,950
Convince your manager of UX research now
In this free whitepaper, you get all the advantages, benefits, and potentials of UX research at a glance, making it easier to convince your manager of your project.
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UX research with LeanScope and AI support
We work together with our partner LeanScope AI, a platform for product discovery and user insights management. Integrating UX research into LeanScope brings many important advantages:
- Structure & transparency: All research results, personas, scenarios, and insights are captured centrally and made understandable.
- Continuous validation: Assumptions are always recorded and validated with real data over time.
- Across teams: All levels work on one foundation – insights are no longer isolated but usable for everyone.
- Smart use of AI: For example, to create AI personas based on research results, write summaries, or evaluate scripts.
Future AI applications require a verified data foundation. UX research provides the basic prerequisite for this.
Success story
Making surveys attractive and motivating
Take your time for surveys – and why not?
For service companies, the satisfaction of their clients is of crucial importance. Surveys are a common method of measuring satisfaction, but it remains a challenge to motivate people to start surveys and complete them fully. How must surveys be designed so that respondents participate regularly and in the long term? qards GmbH commissioned Centigrade with the redesign, execution, and evaluation of its 2023 client satisfaction survey. Together with qards, we further developed the survey on their clients' satisfaction so that it is enjoyable for participants and offers valuable insights into the satisfaction of their own clientele.
Thanks to the insightful workshops and the development of detailed personas, we were able to further develop our client satisfaction survey together with Centigrade in a targeted and user-centered way. Their use of psychological expertise and the UX writing analysis they conducted guaranteed that our questions were formulated clearly and understandably, which led to a considerable improvement in the user experience. This way, we can ensure that our clients will continue to enjoy participating in the client satisfaction survey in the future.
Oliver Gast Head of Corporate Communications & Press · qards GmbH Success story
Innovative learning solution for sales trainees
Success through playful e-learning
Centigrade focused on user research, conception, and software development, while the visual design was provided directly by SwissLife. As part of the user research, we captured the needs and expectations of the sales trainees. The interviews revealed that most sales trainees are of the philanthropist player type, and many also fit the profile of the achiever player type. For philanthropists, the deeper meaning of their work is very important. They want to be mentors and help others without expecting a reward. Players of the achiever type thrive when they reach goals, make tangible progress, and receive recognition for their successes.
Planning a UX research project? We support you from the start!
Human-centered development for digital experiences with added value
Centigrade is one of the leading human-centered IT service providers and supports the best companies in your industry in the holistic development of digital product experiences.
With user-friendly software development and "human-in-the-loop" AI solutions, Centigrade makes the digitalized world of tomorrow a world with less friction and fewer errors, and more productivity and joy in use.
*20
Years of experience
2000+
Projects
1:0
1 horse trailer but 0 horses ;)
>3.5
million in annual revenue
40+
Talented people from psychology, design, and IT
4×
Saarbrücken / Düsseldorf / Frankfurt / Hamburg
Selected awards
Frequently asked questions
What is user research and why is it important?
User research is the process of understanding users, their needs, motivations, and behaviors. It involves applying various research methods to gain insights into the mindset of the target group. The research results are used to make informed decisions about products and services. It helps researchers understand users better. UX research ensures that the needs of your users are taken into account in the development process. This saves time and costs, because it results in products that users really want. The risk of wrong decisions is minimized.
Which user research methods does Centigrade offer?
We use the method that makes sense for your project and your goal. Our repertoire ranges from interviews and surveys to UX audits and usability tests, all the way to methods such as diary studies, card sorting, or game testing. Our specialty is AI personas, which allow you to stay in touch with your target group at any time. Choosing the right user research method depends on the research goals, the phase of product development, and the available resources. It is important to consider the strengths and weaknesses of each method and to choose the one best suited to answering the specific question. Often, a combination of qualitative and quantitative methods is ideal for gaining a comprehensive understanding of users and achieving the objective. The user research method should be tailored to the needs of the client. We are happy to advise you on method selection.
When should UX research be integrated into the product development process?
Whether you are currently in the ideation phase, building a prototype, or your product has existed for years – research provides valuable insights in every phase, so that your users love the product even more.
What does a typical UX research project look like?
First, we clarify goals and framework conditions in a joint workshop. Then we carry out the appropriate method, stay in close contact with your team, and conclude with a presentation of the results and recommendations. Your team can also join sessions with users.
How do I get participants for the research?
You can recruit participants yourself, or we take care of it for you, e.g. via our partner TestingTime. How many participants you need depends on the chosen method: for interviews or tests, 5–7 people are often enough. For a UX audit, we do not need any participants at all.
What results do I get at the end of a UX research project?
You receive a final presentation with clear recommendations for action as well as a detailed evaluation that your team can use directly. Regarding the evaluation format, we are also happy to accommodate your further wishes.
What are the costs of UX research?
The costs differ depending on the method and scope. We offer individual quotes as well as fixed-price packages. Feel free to contact us without obligation.
Everything starts with a good conversation.
Together we discover what your users really need – and how we turn that into successful digital products. We look forward to your inquiry!
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