Learning Path · Module 06 · AI Enthusiast

Metrics, Objectives & KPI | Basics

Participants will learn how to make successes and failures measurable and visible for their stakeholders. An overview of common success metrics and KPIs will be provided, and the advantages of usage data tracking and evaluation will be highlighted.

Who is this training for?

Interested parties who wish to acquire further competencies in this subject. Basic knowledge of human-centered methods is required, but no prior knowledge of data analysis is necessary.

Why this training

The value of well-designed products is undisputed within the UX or industrial design community. However, concrete evidence is often lacking at the top management level to ensure POs or UX professionals receive sufficient attention and resources. The human-centered use of success metrics can provide this evidence and lead to concrete strategic objectives.

Contents

  • Introduction to the most important UX metrics (e.g., NPS, Time on Task)
  • Relationship between metrics, user stories, and user acceptance criteria
  • Introduction to GOMS for predictive measurement
  • Introduction to usage data tracking
  • Evaluation of KPIs and user journeys

Methodology

  • Online presentation with examples
  • Q&A between individual chapters

Your trainers

Kim Qazi, Senior Concept Designer

Kim Qazi

Senior Concept Designer · Diploma in Digital Animation
Thomas Immich, Managing Director · Head of Digital Solutions

Thomas Immich

Managing Director · Head of Digital Solutions · Dipl. Computer Scientist (FH)

At a glance

Format
Live-Online-Talk
Duration
2 h (1x2h)
Group
6–12 pers.
Level
Awareness
Station
AI Enthusiast
Price
On request
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Everything starts with a good conversation.

So let's explore the possibilities for your digital product development together. We look forward to your inquiry.

Thomas Immich

Managing Director · Head of Digital Solutions
Book appointment
+49 681 959 3110 contact@centigrade.de
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