Customer loyalty is more important than ever. But how can UX and gamification be used to really bind customers to a product or a company? Thomas Immich will answer this exciting question in his presentation “The user in flow with his energy – Why UX & Gamification know neither tariff nor service boundaries” on Tuesday, March 9 at the “User Group Product Management and Sales” event organized by Energieforen. The presentation will be supported by current project examples from practice.
The gamification-based Player Types model will also be applied. This can be used to find out which playful elements in digital products and services are most motivating for certain users before moving on to implementing the solution.
As a partner for innovation, Energieforen offers its customers the necessary freedom to jointly focus on future challenges. Energieforen develops a scientifically based view of the future and drives practical, competitive concepts as well as solutions for public utilities.
In their research and development projects and customer-centered event formats, they enable professional knowledge building and experience exchange at eye level. Their extensive network of established practice partners and experienced players in science offers an interdisciplinary mix of best-practice approaches and impulses on the issues of tomorrow. In their consulting and solution projects, they translate scientific findings into application-oriented business solutions to position companies competitively for the future.