Gamification: How game mechanics shape our work environment
We all want our customers and employees to be thrilled about and look forward to using our software. However, in reality it can be quite the opposite. Users often feel self-conscious about software they are supposed to work with but don’t really want to. At Centigrade, we believe that work is best accomplished if users truly enjoy using a software. Through “Gamification”, we can help you to ignite this intrinsic motivation in users, which is essential to an effective and satisfactory workflow.
We will support you raising motivation and efficiency in your company through playfulness!
Generate added value playfully
Gamification is the concept of generating an added value by integrating game mechanics and motivational elements into your software and work processes.
Gamification integrates and uses concepts and methods from behavioral and motivational psychology, user interface design as well as game design. In contrast to a “Serious Game” which transports an added value in form of one complete game, gamification focuses on the specific use of individual game mechanics that apply to a non-gaming context.
Towards best experience
Our gamification design process places great emphasis on users and their needs to create the best experience possible. Together we can develop a concept enabling users to reach a state of flow, coping with the task at hand in an ideal way. This kind of process optimization does not only increase user satisfaction, but also enhances process efficiency.
What motivates us while playing games differs from person to person and from group to group. That is why we developed a test based on an empirical study, which lets everyone find out their personal player type. It can be figured out like this, what direction of playful motivation should be taken to meet the needs of one single user. Curious to know your playertype? Find out about it!
Motivation at the assembly line
Monotonous work at an assembly line can lead to cognitive fatigue and carelessness, and thus causes increased amount of unnecessary mistakes. Not only may it endanger the machine output performance, but also the workers’ safety. Centigrade has already developed engaging user interfaces for production stations to support users and challenge them cognitively, without generating cognitive overload.
LEGO-Model of a gamified production facility
Gamification in Industry 4.0
Establishing an interconnected production in Industry 4.0 can be tricky. Large amounts of data have to be collected, analyzed and filtered regarding their importance for the users. Centigrade optimized a system for controlling and monitoring autonomous vehicles within a production facility of SEW-EURODRIVE by augmenting real-time camera footage with a 3D user interface, which greatly decreases the cognitive load and information overflow of users.
Fascination of flow: what potential do games have to offer?
At Centigrade we set great value on research studies to validate our assumptions and gain new insights which we can then use in client projects.
To build knowledge regarding the experience of flow Centigrade and Electronic Arts, one of the world’s leading producers of video games, completed a study about the emotional experience when playing Need for Speed.
Our expertise – Your profit
During the last couple of years, Centigrade has made a name for itself as one of the most competent companies for gamification solutions. This is reflected in numerous press reviews and articles by the leading print media, as well as our appearances on TV.
Standardized and inflexible scoring or reward systems like rankings may be devastating for the motivation of users. Therefore we don’t sell gamification off-the-shelf, but rather create and test a custom made gamification solution that will be optimized for your users’ needs and seamlessly integrated into your individual interface. This may be the mindful placing of game mechanics in your application and workflow, or creating a complete new concept for your user interface.