Gamification

Gamification: How game mechanics shape our work environment

We all want our customers and employees to be thrilled about and look forward to using our software. However, in reality it can be quite the opposite. Users often feel self-conscious about software they are supposed to work with but don’t really want to. At Centigrade, we believe that work is best accomplished if users truly enjoy using a software. Through “Gamification”, we can help you to ignite this intrinsic motivation in users, which is essential to an effective and satisfactory workflow.

We will support you raising motivation and efficiency in your company through playfulness!

Generate added value playfully

Gamification is the concept of generating an added value by integrating game mechanics and motivational elements into your software and work processes.

Gamification integrates and uses concepts and methods from behavioral and motivational psychology, user interface design as well as game design. In contrast to a “Serious Game” which transports an added value in form of one complete game, gamification focuses on the specific use of individual game mechanics that apply to a non-gaming context.

Towards best experience

Our gamification design process places great emphasis on users and their needs to create the best experience possible. Together we can develop a concept enabling users to reach a state of flow, coping with the task at hand in an ideal way. This kind of process optimization does not only increase user satisfaction, but also enhances process efficiency.

Personalized Gamification

What motivates us while playing games differs from person to person and from group to group. That is why we developed a test based on an empirical study, which lets everyone find out their personal player type. It can be figured out like this, what direction of playful motivation should be taken to meet the needs of one single user. Curious to know your playertype? Find out about it!

Motivation at the assembly line

Monotonous work at an assembly line can lead to cognitive fatigue and carelessness, and thus causes increased amount of unnecessary mistakes. Not only may it endanger the machine output performance, but also the workers’ safety. Centigrade has already developed engaging user interfaces for production stations to support users and challenge them cognitively, without generating cognitive overload.

LEGO-Modell einer gamifizierten Produktionsanlage

LEGO-Model of a gamified production facility

Gamification in Industry 4.0

Establishing an interconnected production in Industry 4.0 can be tricky. Large amounts of data have to be collected, analyzed and filtered regarding their importance for the users. Centigrade optimized a system for controlling and monitoring autonomous vehicles within a production facility of SEW-EURODRIVE by augmenting real-time camera footage with a 3D user interface, which greatly decreases the cognitive load and information overflow of users.

Fascination of flow: what potential do games have to offer?

At Centigrade we set great value on research studies to validate our assumptions and gain new insights which we can then use in client projects.

To build knowledge regarding the experience of flow Centigrade and Electronic Arts, one of the world’s leading producers of video games, completed a study about the emotional experience when playing Need for Speed.

Our expertise – Your profit

During the last couple of years, Centigrade has made a name for itself as one of the most competent companies for gamification solutions. This is reflected in numerous press reviews and articles by the leading print media, as well as our appearances on TV.

Custom-made motivation

Standardized and inflexible scoring or reward systems like rankings may be devastating for the motivation of users. Therefore we don’t sell gamification off-the-shelf, but rather create and test a custom made gamification solution that will be optimized for your users’ needs and seamlessly integrated into your individual interface. This may be the mindful placing of game mechanics in your application and workflow, or creating a complete new concept for your user interface.

Did we attract your attention? We would be happy to explain our services face-to-face in a personal and non-binding context. We look forward to hearing from you.

Dr. Jörg Niesenhaus

Head of Gamification

+49 208 883 672 89

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  • Saarbrücken

    Science Park Saar, Saarbrücken

    South West Location

    Headquarter Saarbrücken
    Centigrade GmbH
    Science Park 2
    66123 Saarbrücken
    Germany
    Saarland
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    +49 681 959 3110

    +49 681 959 3119

  • Mülheim an der Ruhr

    Games Factory Mühlheim an der Ruhr

    North West Location

    Office Mülheim
    Centigrade GmbH
    Kreuzstraße 1-3
    45468 Mülheim an der Ruhr
    Germany
    North Rhine-Westphalia
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    +49 208 883 672 89

    +49 681 959 3119

  • Haar · Munich

    Haar / München

    South Location

    Office Munich
    Centigrade GmbH
    Bahnhofstraße 18
    85540 Haar · Munich
    Germany
    Bavaria
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    +49 89 20 96 95 94

    +49 681 959 3119

  • Frankfurt am Main

    Frankfurt am Main

    Central Location

    Office Frankfurt
    Centigrade GmbH
    Kaiserstraße 61
    60329 Frankfurt am Main
    Germany
    Hesse
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    +49 69 241 827 91

    +49 681 959 3119