News

Energiemanagement UI

Customer loyalty is more important than ever. But how can UX and gamification be used to really bind customers to a product or a company? Thomas Immich will answer this exciting question in his presentation “The user in flow with his energy – Why UX & Gamification know neither tariff nor service boundaries” on Tuesday, March 9 at the “User Group Product Management and Sales” event organized by Energieforen. The presentation will be supported by current project examples from practice. read more…

Weihnachtskarte

Dear readers,

the year 2020 played havoc and will forever be remembered by the collective memory. The corona virus has caused staggering losses. Against the background of human losses, it seems a little cynical to write about financial setbacks. Therefore let me say in advance: Although it is one of the toughest economic years in our 15 years of existence for Centigrade and all our colleagues, all of us are first and foremost grateful that we and our closest environment are not affected by health problems.

This year our card design symbolizes the adaptability and team spirit that our colleagues have demonstrated more than ever before. The transition from close cooperation to a geographically separated home office has caused us very few problems, both technically and in terms of content, as this working mode has always been an integral part of our modern work culture. Like in a bustling beehive, all colleagues continued to work on their own honeycomb and knew what to do for the big picture through constant communication. After the first wave, however, we also noticed how many colleagues were drawn back to the shared office space. Unfortunately, this kind of  “swarming together” will not happen in the long run and will need a lot of perseverance.

In addition, we have decided to adapt our branch office strategy to the new working from home situation. For example, we moved our Mülheim a. d. Ruhr location to a smaller office in Düsseldorf and closed our Munich location  indefinitely. We have also converted many of our collaborative UX workshop and training formats to solely remote formats. Just recently, a group of participants on the customer side unanimously confirmed that this new form of collaboration is in no way inferior to traditional face-to-face events.

We continue to see a positive outlook, particularly from the fact that we have been able to gradually reduce the temporary short-time work which we had to introduce due to the overall economic situation since the middle of the year. Now we got back to our first month without short-time working.

We would therefore like to thank all our colleagues for taking these drastic steps and for allowing us to remain a functioning unit. Especially in our 15th anniversary year, this means a lot to me personally and we all toasted to this with good wine at our digital anniversary celebration.

A further bright ray of hope was provided by the fact that, together with our long-standing life science customer Tecan, we are no longer just passive observers of the corona crisis in our professional everyday work: this year, Tecan asked us to develop and optimize the user experience for certain applications. Tecan machines, which are used in many German test laboratories, are also used to perform the very important Sars-CoV-2 tests. So now PCR test workflows like this one are defining the fascinating new world of topics that our UX designers and engineers are able to address. The whole project team is highly motivated by the meaningfulness of this work. We would like to take this opportunity to thank Tecan for the trust they have placed in our work.

We would also like to thank you – especially for remaining loyal to us and for taking so many of the partly rocky new paths of cooperation with us. Without your commitment and reliability, we would not have been able to master this year so unscathed. We hope that you have been spared from the corona virus in your private life and will continue to be so.

Due to the special circumstances, we even more wish you and your family this year that the upcoming Christmas brings you some relaxing and contemplative days. I would like to conclude by saying that we wish you good health first and foremost – much more than the often vaunted business success.

Thomas Immich
Owner & Managing Director

 

Online Training LaptopDespite contact restrictions during the pandemic, we can continue to offer our customers high-quality trainings. After it became clear that on-site visits would no longer be feasible, we redesigned selected training courses for online implementation. However, it was not our intention to simply transfer the previous formats into virtual space – instead, we completely revised them and adapted them to the new training situation. This was the only way we could ensure the high quality of the online version.

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VDID LogoEveryone is talking about digital transformation and the added value of new digital business models. Unfortunately, despite the much-cited added business value, little “added value” is received by end customers or operators. As a result, user acceptance is declining and with it the opportunity to establish the business model in the long term.
Business goals and user experiences must be considered together right at the beginning of a project. However, clearly formulated business goals and strategies should not prescribe any solution or even design approaches, but only set framework conditions such as measurable success criteria. If a good basis is given here, the designer’s very next question must already be: “Who is the most important user group and how can their greatest pain be alleviated with the help of design in order to meet the business objective as much as possible?

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The Health Reality Lab is part of a forward-looking project to promote and research AR/VR applications in the healthcare sector. It aims to open up the existing knowledge of these industries for the health care sector, to disseminate it through a reality lab and to implement it in the context of e-health and mobile health applications. Regular events bring together interested parties and experts and create an environment for the exchange of current industry topics. One such event took place on 07.10. under the title “Games for Health”. Thomas Immich accompanied the event with a lecture on UX & Gamification: Inner piggy meets bosses.

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We would like to toast – to 15 successful years with large and small customers and the most diverse UX projects from industry, research and many other sectors. Although the current pandemic situation makes it difficult to be together as a team, we didn’t miss out on the festive mood for this anniversary.

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Mensch und Computer 2020

The annual “Mensch & Computer” (MuC) conference will take place from September 6 to 9 under the main topic “digital change in the flow of time”. Unlike the years before, the conference will be held completely digitally this year because of COVID-19. Spread over 4 days workshops, keynotes and sessions on the topic will be held. Centigrade supports the event as a sponsor and holds a workshop on the MightyU project and how to test a sensor-based game to support the therapy of child patients.

 

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VDID LogoWithin the scope of a training series, Centigrade’s trainers will support the Association of German Industrial Designers (VDID) with expertise from over 15 years of UX projects. Furthermore, we are now officially a supporting member of the association.

From September 2020 – April 2021, monthly trainings will take place, providing beginners with basic UX knowledge, but also advanced professionals with valuable tips on how to integrate UX into agile processes. Due to the current situation, we are conducting the trainings virtually – a concept we are very convinced of after first experiences in summer.

We offer the following topics:

The training courses are also open to other interested parties from other industries. They also belong to our portfolio as in-house trainings.

Want to know more about our services, products or our UX process?
We are looking forward to hearing from you.

Employee Experience Manager
+49 681 959 3110

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