Control of a cube by AR

The world is not two-dimensional

Why should user interfaces be?

Whether augmented reality, virtual reality or mixed reality - The Metaverse opens up new opportunities for innovative business models in Industry 4.0. Thanks to our spatial design and engineering expertise, we turn complex operating processes into natural interaction experiences that lead hands-free to the goal.

AR Augmented
Reality in production

Mobile smart devices are already being used in production - but this limits the interaction of users to a two-dimensional screen and operation usually requires both hands. Through modern AR devices such as the Apple Vision Pro, Microsoft HoloLens, the Realware Navigator 500 or the Vuzix M400, information can be directly linked to physical objects. Combining these modern devices with user-centred spatial design makes it possible to model industrial work processes more efficiently and error-free - or to completely rethink hands-free.

All in place thanks to AR/VR and Spatial Computing

We design prototypes and production systems for AR/VR devices to profoundly optimise your Industrie 4.0 business processes. See in our project with FESTO how users can get an in-depth overview of their production plant and optimise troubleshooting thanks to a combination of VR and AR displays.

Logo Festo

With simple gestures, operators can see which machine is producing which component and even intervene in production on the spot or maintain the machines remotely. Regardless of whether your plants are located in China, Europe or the USA: Industry 4.0 becomes a global thanks to spatial computing. Let us help you find out what possibilities we see, without obligation.

Our project with FESTO
Centigrade Blog Article
DeepSight -
Looking into the future of Augmented Reality

It's not there yet, but thanks to the release of the Apple Vision Pro, the cards of the Metaverse are being reshuffled. HMI operators and workers will be supported in their daily work thanks to virtuality across the entire production process. We have been researching intensively how the combination of AR and VR can meet the special requirements of users in industry.

Blog article to AR interface project „DeepSight“
Thomas Immich
Augmented Reality is already creating amazement, but the technology is still in its infancy.

What will be possible when it reaches its full potential? This is how production can benefit from AR and VR technologies.

Article at
Thomas Immich

VR Virtual
Reality and Mixed Reality

Often great ideas are discarded too early because their realisation is too expensive and therefore too risky. Virtual reality (VR) creates realistic virtual worlds and an intense immersion for users. Concepts, products or entire production lines can be tested and experienced before they actually exist. The development risk is minimised and the way is clear for the realisation of your vision. This Mixed Reality (MR) approach makes it possible, among other things, to recognise objects or proportions and thus provide users with assistance in the installation or removal of industrial components.

Modern spatial computing systems such as the Apple Vision Pro now take the approach of capturing the entire production environment via 3D cameras and then overlaying this reality with virtual information: AR and VR in the perfect mix.

Increased comfort and the Apple Vision Pro's removable battery allow it to support longer activities. The visionOS operating system also offers important functions for object recognition and authentication, making implementation more efficient. On this as well as on most other VR glasses such as the Meta Quest, web standards such as WebXR can also be used.

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  • Logo VisionOS

Training through Virtual Reality

The simulated reality gives you planning reliability for later implementation of the concept. Based on the realistic perception of situations and objects it even becomes possible to realize versatile training scenarios. Users can train procedures and processes with the virtual model without creating further costs for real training modules.

Our project with SEW-EURODRIVE

3D 3D Visualisierungen

Complex processes and workflows become graspable and intuitively understandable when visualized in 3D. Standard user interfaces can only inadequately reflect the need for simulation and spatial representation. We build worlds and applications with the newest technologies like Unity3D or WebGL to bring you the most vivid and interactive User Experience. Your users benefit from direct visual feedback and a highly dynamic presentation.

  • Logo Unity
  • Logo Three.js
  • Logo WebGL

Trumpf Touchpoint Design System

By using the latest technology and an optimised design process, it is possible to implement visually appealing 3D user interfaces and 3D HMIs on industrial computers.

Trumpf Werkzeugmaschinen therefore trusts our expertise in the design and implementation of HMIs with 3D and multi-touch interactions and established their touchpoint design system together with us.

Our project with TRUMPF
    Logo Trumpf
  • IF Award 2017
  • Red Dot 2016
  • German Brand Award 2018
  • German Design Award 2018
  • UX Design Award 2017 – nominated
Screenshot Video

A simple presentation of complex processes

With the help of 3D interfaces even complex designs can be presented in their entire depth without drawbacks in clarity or interactivity.

3D technologies also offer large opportunities to implement motion design which supports intuitive navigation and the user’s mental model.

Are you looking for a company that specialises in industrial UX and has a high level of expertise in AR, VR, metaverse and spatial computing? Feel free to contact me directly.

Head of UX Services
+49 681 959 3110

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