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Digital products become more complex with each year and interoperate in systemic contexts. Companies are therefore increasingly thinking in terms of platforms and digital ecosystems instead of monolithic large-scale products. To master complexity, the establishment of an overarching design system is therefore one of the most important strategic factors in the user-centric era. read more…
How can ChatGPT support UX Research? I conducted a fictional UX Research project with ChatGPT to find out more about what ChatGPT’s current strengths (and weaknesses) are in performing UX Research tasks.
Welcome to my first blog post ever. How did we get here?
I’ve recently joined Centigrade and (at the risk of this sounding like an ad) I can truly say that it has been a great experience. Employees are not just treated like a “human resource” but like real people. I’ve been given autonomy, responsibility and above all trust. I have to say that really feels great! Instead of overloading me as a new employee with a million projects, I’ve been onboarded to just one and I’ve had the opportunity to research a topic of my choice and write this blog post about it. UX metrics have always been of interest to me, particularly how to integrate it at a low cost/effort in order to get more stakeholder buy in so it was an easy choice for me. A quick note before I get started for the spelling sharks among us: I always capitalize User for obvious reasons, so don’t get hung up on that. Here we go! read more…
Particularly in the IT & tech industry, many players like to talk about “disruptive innovations” and how much these can result in a massive shift in economic weights. If you take a closer look, only a few such disruptions actually took place until recently. The Metaverse is not getting sufficient user numbers despite gigantic investments, e-cars are displacing established internal combustion vehicles far too slowly, and voice assistants like Alexa are being abandoned by Google as part of a wave of layoffs. read more…
In UX Research, we want to obtain objective insights on the behavior, needs, and motivations of users. UX research is important for UX design and development to ensure that decisions are always made with the user in mind. However, since UX research is done by humans, these insights are always affected by cognitive bias. How can we, as UX researchers, minimize the influence of these biases? And what is cognitive bias anyway? read more…
User research in the form of usability tests or user interviews has become an indispensable part of the UX world, especially when it comes to developing or improving a product. Developers gain insight into what users really need and what potential problems there may be with the product. A key point of research is the selection of the right sample. If the sample is not meaningful or representative for the defined user group, the validity of the findings and thus the quality of the product will suffer. read more…
UX Writing – this is the discipline that deals with language as an essential part of user experience and develops methodologies to implement great microcopy for buttons, error messages, help texts, onboardings and much more.
In my last blog article, I wrote a little introduction to UX Writing, which you can read here: What is UX Writing and why we need it in branding.
The UX Writing ground rules clear – concise – useful – consistent – conversational provide good guidance on how we as UX writers can write good microcopy that is effective and does a good job for our users. read more…
Look at these sentences and words. Do you feel well met and taken seriously in your situation? Do you understand what the problem is? Do you know what to do next? Do you know exactly what will happen when you click the button? If you answered mostly no, I have good news: with good UX writing, such UI texts are passé. J
UX Writing is a relatively young field in the UX world. Especially on the German market, UX Writing is not yet established. As a UX Writer it is therefore an important part of the job to explain what we do, how we do it and why. In this blog article I want to pick you up, explain what UX Writing is and why we can’t afford to continue to treat all the little texts and words in our digital products stepmotherly. read more…
Software is developed in an agile way these days. Everyone knows that. It makes sense. In today’s world, requirements change so quickly that there’s no other way to keep up. And you want to release every two months. New features, fixed bugs. That’s what customers want. Thanks to current technologies, this is possible. This has also reached the upper echelons of the many companies that are increasingly having to become software manufacturers due to digitalization in all industries. And the competition is doing the same. So buy scrum masters, retrain product managers to become product owners, read 1-2 blogs, restructure the software department a bit and off you go!
Hello! 🙂 I’m Ulrike, a media informatics student in my master’s degree and currently an intern at Centigrade. During my internship one of my tasks was finishing the VedaVersum app together with Mikhail. We wanted to create the application using .NET, GraphQL and React as a knowledge base where team members can log in and write, edit and delete articles (see first blog article). In this part of the series, I’d like to share my approach to link the frontend with the backend with you and briefly report how I fared as a React and GraphQL newbie. read more…
At best, a brand is much more than the products or services it sells. Otherwise it remains interchangeable and one of the most important driving forces is missing: its value system. And that is precisely the engine that shapes the vision and keeps employees engaged. read more…
In the previously published blog articles on the LOUISA project, we discussed the general objectives of the project and reported on the weighting of the player types within our target group. Since we wanted to motivate the young patients to use the LOUISA app with the help of a digital companion, we were now faced with the task of designing it.
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