5 of 5 customers recommend this online shop

Getting a competitive edge in E-Commerce through UX

The first commandment in e-commerce: customer satisfaction

Competition and price pressure are increasing in e-commerce. Small and medium-sized vendors have to optimize the UX and usability of their online shops to ensure their competitiveness. We supported DG Verlag in increasing customer satisfaction with its online shop "GenoBuy" and in positively influencing the customer’s buying behaviour.

By taking into account the technical possibilities and involving the users directly, we were able to develop a thoroughly user-friendly online shop system. Customers are presented with start pages, navigation options and product displays adapted to their respective roles. This enables them to complete their purchases even more intuitively. We consolidated and secured the newly developed and existing components of the online shop for DG Verlag in a lively and easily accessible style guide.

  • Genobuy Onlineshop Start page
  • Genobuy Onlineshop Assortment management
  • Genobuy Onlineshop Styleguide Boxes
  • Genobuy Onlineshop Styleguide Buttons
Christina Thoelen, Geschäftsbereich GenoBuy,<br>Shop-Steuerung & Service
Christina Thoelen
Geschäftsbereich GenoBuy,
Shop-Steuerung & Service

With Centigrade, we have found a partner that has significantly optimized our e-commerce shop system for users in a short period of time. After intensive research and analysis, Centigrade presented a solution in the form of a personalized user interface that is adapted to the user's role. This allows us to optimally meet our clients individual needs.

Do you want to gain a competitive advantage for your e-commerce platform using UX? Please feel free to contact us!

Head of Visual Design
+49 681 959 3110

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