Term life insurance calculator prototype

Insurance thought differently

UX concept and prototype for term life insurance

For an innovative approach to new customers

Our client wanted a new service for term life insurance: In addition to digital lead generation, a positive user experience should be generated for the user. New technologies and approaches were desired - exactly the right task for our work approach.

We developed a UX concept, a prototype for an individual insurance calculator and digital new service offers for the customers. For our core concept we found the metaphor "glass sphere", it stands for protection, transparency, future orientation and continuity. The prototype offers a playful introduction to the topic and visualizes how the different life phases (child, house, marriage) affect the insurance conditions. A contract term of 25 years, for example, is a long time. We designed digital solutions that take this time dimension and changes in life model into account. Customers can thus continuously build trust in their insurance company over the years.

Term life insurance calculator smartphone with glass sphere
Aline Barré
Aline Barré
Head of Visual Design
The linchpin of our work are people and their needs. This focus on user-needs brings us the greatest innovative power.

Our approach: always user-centered

In addition to the web and app application, we designed a smart object, an IoT glass sphere as a communicative link between the customer and the insurance company. Here we also continued to think in a user-centric way: surviving dependents can easily report a death to the insurance company using an RFID chip on the glass sphere.

After intensive research and market analysis, we developed a user journey and defined the appropriate personas. We used our self-developed tools for the UX process and used Build-Measure-Learn as an agile UX method. We realized the prototype as a user-centric Minimum Viable Product (MVP). The needs of the target group were particularly important to us: We want to emotionally catch up with the customers and deal with the topic of death gently - especially with a view to the bereaved.

The glass sphere

Checking the insurance status at the end of the year, reporting changes to the insurance company in an uncomplicated way, a diary function for the surviving dependents - the glass sphere offers the possibilities of the Internet of the Things (IoT).

Do you have a project you would like to use our services for? Or would you like us to give you more information? Feel free to give us a call.

Head of Visual Design
+49 681 959 3110

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