Centigrade UX Academy training
Gamification and Serious Games
Have you recognized that productivity in our knowledge- and service-based society is highly dependent on the individual performance of each employee? Now you are looking for new ways to motivate your employees in alternative ways to the classical reward systems?
Learn the strategies you can use to spark the intrinsic motivation of your employees or customers.
- Agenda
- Trainer
- Tooling
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What to expect
Our journey into the human psyche begins with the basics of behavioral psychology around the topic of motivation and work. Together we will look at ways to adapt this knowledge to the real business environment. How can framework conditions at the workplace be linked with gamification - where are similarities, where differences?
During this training you will develop the theoretical contents in a practical way including a lot of exercises and a workbook, which will lead you to the direct implementation of the first steps.
The topics in detail:
- What management can learn from behavioral psychology
- How to create a framework to enable Growth Mindset
- How the basic structure of "Games" can serve you as a model for the design of work processes
- What is the role of the executive in the gamified company like?
- Which possibilities are open to you and what you can learn from examples?
Who should attend
This training is developed for project teams, UX designers, managers, HR managers, workplace designers, process designers and marketing managers.
You will learn about the fascinating world of irrational behavior of people and how to compare this knowledge to your previous assumptions about motivating work environments. Ideally, you will find that proven methods from games and sports can be of use for you too. Eye opener are therefore guaranteed – as well as new, scientifically based insights into what people drives.
Are you looking for hands-on tools that enable the use of enterprise gaming (with the entire spectrum from gamification to serious games) in your company and make it controllable? This training introduces you to our favourite tools and methods, which we have successfully been using to develop and implement gamification for companies for a long time.
After two days of training, you will be able to consciously decide on the 'pros and cons' of using intrinsically motivating activities. You will acquire the competence to initiate the first steps.
If you have a need, we will also be happy to respond to a real challenge from your day-to-day business and to work out a tailor-made solution together with you.
Note: In our UX Academy trainings, we focus on groups (e.g. the UX department of a company). The number of participants is a minimum of 6. If you would like to register together with other people, you can also register as an individual, provided that the minimum number of participants is reached. -
Thomas Immich
Managing Director · Head of Digital Solutions
Thomas Immich is the owner and managing director of Centigrade GmbH, one of the leading IT companies with a focus on UX in Germany. He has been working with modern design methods, AI tools and agile software development processes for over 20 years. Against this background, he supports German-speaking SMEs in their human-centered digital transformation and has won numerous industry, design and eLearning awards with flagship companies such as TRUMPF, Sysmex and Swiss Life. He is active in numerous professional associations such as Bitkom, GermanUPA, VDMA and VDID, where he is regularly booked as a speaker or trainer on the topics of AI agents, automation, personas and human-centered product development. Thomas Immich completed his studies in Digital Media at the University of Applied Sciences Kaiserslautern with an award-winning thesis on “User Interface Prototyping”. He began his professional career as a video game developer and, true to these roots, transfers the topics of gamification, mixed reality and “Joy of Use” to the industrial context. -
Tool-supported learning process
Knowledge and application in one
Our training tool LeanScope is used for all trainings in which we provide the tools for UX projects. It should help you to apply instantly what you have learned in a competence-oriented and sustainable way. Consult the tool at any time if you want to consolidate learning content once again.
Exercise the development of personas and scenarios or the derivation of essential user needs and become an expert in human-centered requirements management. Learn how to use templates to write concise user stories that can survive the entire development process and share your results with your colleagues. Expert knowledge and consistent terminology are available at any time.
Each relevant training ensures 6 months of full use of LeanScope, including 5 GitLab accounts, one-hour tutorial, practice materials and technical support.
