Centigrade UX Academy training

UX Strategy entwickeln

Gamification and Serious Games

Have you recognized that productivity in our knowledge- and service-based society is highly dependent on the individual performance of each employee? Now you are looking for new ways to motivate your employees in alternative ways to the classical reward systems?
Learn the strategies you can use to spark the intrinsic motivation of your employees or customers.

  • Agenda
  • Trainer
  • Tooling
  • What to expect

    Our journey into the human psyche begins with the basics of behavioral psychology around the topic of motivation and work. Together we will look at ways to adapt this knowledge to the real business environment. How can framework conditions at the workplace be linked with gamification - where are similarities, where differences?

    During this training you will develop the theoretical contents in a practical way including a lot of exercises and a workbook, which will lead you to the direct implementation of the first steps.


    The topics in detail:

    • What management can learn from behavioral psychology
    • How to create a framework to enable Growth Mindset
    • How the basic structure of "Games" can serve you as a model for the design of work processes
    • What is the role of the executive in the gamified company like?
    • Which possibilities are open to you and what you can learn from examples?

    Who should attend

    This training is developed for project teams, UX designers, managers, HR managers, workplace designers, process designers and marketing managers.

    You will learn about the fascinating world of irrational behavior of people and how to compare this knowledge to your previous assumptions about motivating work environments. Ideally, you will find that proven methods from games and sports can be of use for you too. Eye opener are therefore guaranteed – as well as new, scientifically based insights into what people drives.

    Are you looking for hands-on tools that enable the use of enterprise gaming (with the entire spectrum from gamification to serious games) in your company and make it controllable? This training introduces you to our favourite tools and methods, which we have successfully been using to develop and implement gamification for companies for a long time.

    After two days of training, you will be able to consciously decide on the 'pros and cons' of using intrinsically motivating activities. You will acquire the competence to initiate the first steps.

    If you have a need, we will also be happy to respond to a real challenge from your day-to-day business and to work out a tailor-made solution together with you.

    The number of participants is a minimum of 6 to a maximum of 12 people.

  • Thomas Immich

    Managing Director  ·  Head of UX Services

    Thomas Immich is the owner & managing director of Centigrade, one of the leading UX & Gamification agencies in Germany. For around 20 years Thomas focuses on user-centered design methods with respect to their technical feasibility and tool support. During this time, he worked as an advisor for his Continuous UX method toolkit in numerous client projects, consulting agile development teams in the optimization and integration of modern UX processes. He is also a speaker at relevant UX conferences such as "Mensch & Computer" or "World Usability Congress" and has received several design awards, including the "iF communication design award" as well as the "Best Session Award Usability Professionals". Thomas Immich holds a Diploma in computer science from the University of Applied Sciences Kaiserslautern, having completed his studies of Digital Media with an award-winning thesis on user interface prototyping. Thomas started his professional career as a video game developer.
  • Leanscope Laptop

    Tool-supported learning process

    Knowledge and application in one

    Our training tool LeanScope is used for all trainings in which we provide the tools for UX projects. It should help you to apply instantly what you have learned in a competence-oriented and sustainable way. Consult the tool at any time if you want to consolidate learning content once again.

    Exercise the development of personas and scenarios or the derivation of essential user needs and become an expert in human-centered requirements management. Learn how to use templates to write concise user stories that can survive the entire development process and share your results with your colleagues. Expert knowledge and consistent terminology are available at any time.

    Each relevant training ensures 6 months of full use of LeanScope, including 5 GitLab accounts, one-hour tutorial, practice materials and technical support.

You want your team to be more independent when it comes to UX and would like to learn more about how to put our know-how to good use? We are excited about your assignment.

Field Master Concept Design
+49 681 959 3110

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