Usability and UX Research
Find out what your users really want
More insights, lower costs
For a great UX in an agile environment, the users and their feedback must be involved in the process throughout the development cycle. This is not least a cost issue. Find out how UX Research can help you quickly and agilely gain important insights about your users, their usage behavior and the optimization of your software.
Good Question, Good Answer
Did more than half of the users use the button in less than 3 s when first using the application?
On average, users don't need significantly longer than 10 s to complete step 1 of the wizard, do they?
Did most users reach the goal "Generate report"? Where did the others get off?
Acceptance Criteria 2.0:
Find out what's worth it
Use automatically testable acceptance criteria for your user stories to define the quality demands you place on your system. Our analyses based on UX metrics and KPIs provide the basis for deciding whether it is worthwhile for you to further optimize different areas of the system or not.
Data protection and IT security are top priorities:
usage data instead of user data
The anonymity of your users, employees and customers is business critical. Therefore our UX Research Team evaluate the data at target group level rather than at personal level. This way, conclusions on individual users are neither possible nor necessary.
Data storage does not have to take place in the cloud. Collect data even offline and transfer it successively to your own servers.
Moderated Usability Tests:
The most inspiring insights come from human exchange. In moderated tests, your system is extensively tested for its user experience and usability in a one-to-one situation by user and analysis expert and evaluated regarding concrete recommendations for action. It doesn't matter how far your product is already: We offer usability tests using paper prototypes, click dummies and finished applications, in direct user contact or remotely. Let your team participate in these tests to sharpen their understanding of UX and the user. With usability tests we support you once or during the process and already achieve a big impact with small samples.
Verify personas and scenarios:
Put yourself in the shoes of your users and their requirements
In a context of use analysis we create and verify the relevant personas and scenarios together with you. To keep personas alive throughout the entire development process, we link the usage data collected in our in-house tool LeanSope Educational directly with the needs of the personas. Your team members can thus put themselves in the position of the users at any time when making critical decisions and continue the development based on the correct assumptions. This does not only save you a lot of time and money, but your product will also be better accepted by your users and thus a greater success. For the context of use analysis, we use a variety of qualitative and quantitative UX research methods, which we tailor to your application.
In a very tight timeline, Centigrade successfully prepared, executed and evaluated a usability test for us in which the user-friendliness of a newly developed „Smart Home“ door station from Q-Loud was tested.
UX Research Projects:
Stand alone or integration into the process
UX Research should always be integrated into the development process, but not every development process runs along an ideal line. Therefore, in addition to projects that map the entire UX process, we offer small, tailor-made UX Research packages that can be selectively integrated.