Posts Tagged ‘Brand values’
What are brand values and why do we need them? At best, a brand is much more than the products or services it sells. Otherwise it remains interchangeable and one of the most important driving forces is missing: its value system. And that is precisely the engine that shapes the vision and keeps employees engaged.
We at Centigrade have embarked on a journey. A pretty big one. To the next stage of evolution as a brand and a company. This journey is under the North Star Rethink.Design.Work. Each aspect, Rethink, Design and Work is important to us, and together they make up our mission for the journey.