Often, long-standing processes at large corporations are to be transformed into a new digital customer experience. The result should be intuitive, fun and eliminate any barriers to entry. Can you briefly describe how you guys approach such a task? Sure. So first of all, in a scoping workshop together with our client, we ask […]

Everyone is talking about digital transformation and the added value of new digital business models. Unfortunately, despite the much-cited added business value, little “added value” is received by end customers or operators. As a result, user acceptance is declining and with it the opportunity to establish the business model in the long term. Business goals […]

Part 1 of this article highlighted a few points that can be used to prevent a good UX strategy in a company. Part 2 is now dedicated to topics that support a good UX strategy.  The top 5 things that should be done to enable a sustainable UX strategy are not dependent on the size […]

The use of user stories in software development should lead to the development of user-friendly products and thus enable customers to experience significant added value. However, this goal often remains unachieved due to methodical errors. How can product owners, product managers, software engineers and also UX designers and UX researchers use user stories together to […]

Especially in the UX industry, new fields of expertise often arise. Fields in which employees with different skills are necessary and can play to their strengths as an interface to other fields. We are talking about “hybrids”, people who can do two or possibly even several things or are at least interested in several. Designers […]

User Experience means that users experience a product. The most innovative controls and the most fluid animations are useless if the product is not sold and used. As a UX service provider, we have seen many times how good UX not only makes the product a success for users, but also how UX helps a […]

First of all: Industry 4.0 has a lot to do with technology, computers, software, machines, the Internet and intelligent data analysis. These relationships are not unknown, but have been decisive in the industry over the last 30-40 years. We remember how the computer (often a 286 AT) pushed the mechanical typewriter out of the office […]

If we are honest, we all are desperately awaiting the future. We are waiting for the next boom, which seems so close but actually didn’t come much closer for the last 5 years. Microsoft’s Fluent Design is one of these developments that promise a brighter future. Will it be able to live up to the […]

This article won’t cover the basics of Design Systems like “What is a Design System?”, “How does it work?” or “Do I need it?” (to which the answer is “Yes”). It will also not cover tool specific topics (Carbon, KSS, Pattern Lab, Sketch, AdobeXD, Invision, UXPin… it is too much). It is a fairly broad […]

We are confronted with very different kinds of to-dos every day. It is only natural that some of those tasks are more fun than others. Especially less motivating tasks, for example housekeeping, are last on the list: cleaning the coffee machine, tidying up the refrigerator, sorting empty bottles. The preferences and aversions may be individually […]

In October 2017 Adobe released the first beta of XD, its “all-in-one UX/UI solution”. As a graphic designer, I’ve used Photoshop and Illustrator in my workflow for years and wonder how XD measures up as an UX tool so far. Quick historical excursion about the possible impact of the new tool’s release: in print, Adobe […]