For product managers and CX/UX designers, understanding their target group is essential in order to develop products and services that really resonate. Personas, fictional characters that represent real users, are indispensable tools here. They make it possible to give the rather abstract target group a face, recognise their likes and dislikes and tailor everything from […]

Unlike Amazon Echo and Meta, ChatGPT is highly disruptive. But why is that? ChatGPT was the fastest to reach 100 million users and has no dependencies on other technologies. ChatGPT has also offered surprisingly little “ethical slippery slope” so far. But the main reason, according to Sam Altman himself, seems to be ChatGPT’s fantastic UX. […]

In today’s world, sustainability is more present than ever, while at the same time we are using more and more technology in our everyday lives. In the best case scenario, we combine these things. Unfortunately, most UX designers lack the theoretical knowledge to do this, which is where our media project comes in. We have […]

Hello, my name is Joshua and I was wondering how do you become a UX designer in two weeks to get so well versed in the subject to solve a real-world problem? This blog post is like a little log on my journey through the world of UX design.