Posts Tagged ‘User Research’

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How to playfully convince customers of the need for user research – “You don’t know your User” the interactive user research game

Even in 2024, there are still companies that believe they don’t need user research to develop new digital products because “we know our customers and know best what they need”. Most user researchers have probably come across this or similar statements and have pulled their hair out over them. Such assertions often lead to lengthy […]
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Our AI assistant for sustainable UX design: a look behind the scenes of development

In today’s world, sustainability is more present than ever, while at the same time we are using more and more technology in our everyday lives. In the best case scenario, we combine these things. Unfortunately, most UX designers lack the theoretical knowledge to do this, which is where our media project comes in. We have […]
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Can AI increase our empathy towards users?

„What do successful User Experience professionals have in common? Empathy. “ – Kathryn Whitenton, Nielsen Norman Group [1] Empathy is one of the most common buzzwords in the UX industry, it is assumed to be an important skill and – according to an employee of the Nielsen Norman Group – apparently even distinguishes good from […]
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Positive-UX and experience interviews

What is Positive (User) Experience? Positive UX sounds good! Everyone wants to achieve a positive experience in the context of using products, right? But what exactly does the term mean and how did it come about? Isn’t it already included in User Experience and why is “Positive X” so important?
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ChatGPT and UX Research – Between artificial intelligence and human expertise

How can ChatGPT support UX Research? I conducted a fictional UX Research project with ChatGPT to find out more about what ChatGPT’s current strengths (and weaknesses) are in performing UX Research tasks.
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How to get started with UX Metrics

Welcome to my first blog post ever. How did we get here? I’ve recently joined Centigrade and (at the risk of this sounding like an ad) I can truly say that it has been a great experience. Employees are not just treated like a “human resource” but like real people. I’ve been given autonomy, responsibility […]
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Translating Sign Language with AI – Centigrade in the BIGEKO research project

    From time to time, there are projects that inspire and that you are proud to be a part of. The BIGEKO research project is one such project. Together with partners like the DFKI, we are developing a new system for translating sign language with the help of artificial intelligence. It aims to improve […]
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Sample Size in Usability Tests and User Interviews – Less is More?

User research in the form of usability tests or user interviews has become an indispensable part of the UX world, especially when it comes to developing or improving a product. Developers gain insight into what users really need and what potential problems there may be with the product. A key point of research is the […]
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Sustainable Design Thinking lecture concludes at Centigrade Office

Can design change the world?
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Why game testing and usability testing are not so different and yet how they differ

  A UX service provider that tests games, that doesn’t go together at all, you think? You might think so, but UX and gaming methods are not that different. I would like to use a recent example to show you what you need to be particularly careful about when it comes to game testing.
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Thomas Immich und Britta Karn beim IREB-Roundtable: die Positionierung von UX

  In December, Thomas Immich and Britta Karn discussed the positioning of UX at the IREB Roundtable of the International Requirements Engineering Board. They focused on user research – in digital design and requirements engineering.
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Lecture series on gamification: Game-driven UX methods for health-promoting behavior

How can you live a healthier life through games? What are gametypical UX elements? What types of players are there? And how do you take the healthcare sector to the next level with gamification? Thomas Immich asked these and other questions at the closing event of the Decisions2 lecture series organized by Game Dev Saar […]
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UX meets Digital Design and Requirements Engineering at IREB-ROUNDTABLE

How can UX and user research be combined with digital design in a useful way? This is the question that Britta Karn, Thomas Immich and Kim Lauenroth will be discussing next Tuesday at 3 p.m. at the online event IREB-ROUNDTABLE (International Requirements Engineering Board).
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Playertypes at Children: LOUISA Part 2

In our last blog post on the LOUISA project, we went into what the project is all about and what the goals are. In this blog post, we want to shed some light on the start of the practical work and our process. Everything starts with the first persona and its scenario…
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IoT-Assist – Corporate Health Management with Gamification

Introduction to the research project In the context of our research project on the topic of IoT (Internet of Things) and digital health management, we deal with the question of how to motivate people to increase health-promoting behavior at work and at home.
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Introduction to the LOUISA project

What is the LOUISA project about? The LOUISA project was launched by the Center for Pediatrics & Adolescent Medicine at Essen University Hospital and the Essen University Medical Center Foundation. In everyday hospital life, the legal representatives of sick children are often the first point of contact when it comes to explanations and information about […]
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Health gaming for children and teenagers – MightyU website online!

  We are proud to announce that the official project website for MightyU is now online! The research project “Mighty U” is concerned with the development of a playful VR application for therapeutic support of children and adolescents with infantile cerebral palsy (ICP). Infantile cerebral palsy is a chronic disease of the musculoskeletal system. Therefore, […]
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Challenges of classical usability test methods and how we solve them

Introduction One, in my opinion positive trend is that companies increasingly want to involve their potential users in the development. This can happen in many different ways: The spectrum ranges from market research interviews to data analysis of websites and various usability test methods. Testing is particularly important in order to obtain more intensive and […]
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Cultural Awareness – Start Becoming an International Designer

I can still remember the moment when I was up in the sky looking down on Frankfurt, anxious yet excited. In June 2015, I moved from my hometown Hong Kong to a country known for its beer, sausages and miserably cold winter – Germany. It was indeed pretty intense for me as I had never […]

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