This blog post provides a summary of our i-com article published in August 2024 (Volume 23 Issue 2). The article analyses human-computer interaction (HCI) in science fiction films and shows how collaboration between humans and machines has developed over the last 100 years. It always makes reference to current real technologies. There are also interesting […]

My name is Maria Shabanova and I did my internship at Centigrade in July 2024 in the UX Design department. I was given the task of creating an AI assistant with OpenAI (GPT-4). Centigrade works a lot with LeanScope AI and has created the possibility to create AI assistants, many of which are already in […]

What has happened so far: Our Voice & Tone Guide Some time ago, I reported in a blog article on how we developed our own Voice & Tone as part of our Centigrade Rebranding Journey and recorded it in a Voice & Tone Guide. Let me briefly recap why a brand actually needs its own […]

For product managers and CX/UX designers, understanding their target group is essential in order to develop products and services that really resonate. Personas, fictional characters that represent real users, are indispensable tools here. They make it possible to give the rather abstract target group a face, recognise their likes and dislikes and tailor everything from […]

Unlike Amazon Echo and Meta, ChatGPT is highly disruptive. But why is that? ChatGPT was the fastest to reach 100 million users and has no dependencies on other technologies. ChatGPT has also offered surprisingly little “ethical slippery slope” so far. But the main reason, according to Sam Altman himself, seems to be ChatGPT’s fantastic UX. […]

In today’s world, sustainability is more present than ever, while at the same time we are using more and more technology in our everyday lives. In the best case scenario, we combine these things. Unfortunately, most UX designers lack the theoretical knowledge to do this, which is where our media project comes in. We have […]

A picture is worth a thousand words. But what words are needed to describe a picture? We used to push pixels and spend hours on tutorials to learn many complex design tools. At some point during our studies, we decided on a specific topic and specialized in order to find a job on the market […]

„What do successful User Experience professionals have in common? Empathy. “ – Kathryn Whitenton, Nielsen Norman Group [1] Empathy is one of the most common buzzwords in the UX industry, it is assumed to be an important skill and – according to an employee of the Nielsen Norman Group – apparently even distinguishes good from […]

This blog already offers a diverse collection around the topic of artificial intelligence (AI) from the various disciplines that work all under one roof at Centigrade. Of course, visual and ux design cannot be missing from this. In this blog post, I look at the current state and shed light on whether and how we […]

Hi 🙂 I’m Ulrike, I’m studying media informatics in my master’s degree, and I’ve been a working student at Centigrade since my internship in the engineer department here last summer. Since artificial intelligence (AI) has become a hot topics, at least since the release of ChatGPT, some people are afraid that AIs like Midjourney (AI […]

Digital products become more complex with each year and interoperate in systemic contexts. Companies are therefore increasingly thinking in terms of platforms and digital ecosystems instead of monolithic large-scale products. To master complexity, the establishment of an overarching design system is therefore one of the most important strategic factors in the user-centric era.

How can ChatGPT support UX Research? I conducted a fictional UX Research project with ChatGPT to find out more about what ChatGPT’s current strengths (and weaknesses) are in performing UX Research tasks.

    From time to time, there are projects that inspire and that you are proud to be a part of. The BIGEKO research project is one such project. Together with partners like the DFKI, we are developing a new system for translating sign language with the help of artificial intelligence. It aims to improve […]

Particularly in the IT & tech industry, many players like to talk about “disruptive innovations” and how much these can result in a massive shift in economic weights. If you take a closer look, only a few such disruptions actually took place until recently. The Metaverse is not getting sufficient user numbers despite gigantic investments, […]

How can the future be shaped by the influence of information technologies and artificial intelligence? The Saarland Ministry of Economics, Labor, Energy and Transport is hosting an online event with Economics Minister Anke Rehlinger on Wednesday, July 14, from 6 to 7 p.m., in which this question will be examined with the participants. Peter Grendel […]