Posts Tagged ‘UX’

News

How designers succeed in entering the project in a user-centered manner – Thomas Immich at the VDID Talk DESIGN.WISSEN.DISKURS.

Everyone is talking about digital transformation and the added value of new digital business models. Unfortunately, despite the much-cited added business value, little “added value” is received by end customers or operators. As a result, user acceptance is declining and with it the opportunity to establish the business model in the long term. Business goals […]
Blog

5 Things to do when dealing with UX – Decisions that enable a meaningful UX strategy

Part 1 of this article highlighted a few points that can be used to prevent a good UX strategy in a company. Part 2 is now dedicated to topics that support a good UX strategy.  The top 5 things that should be done to enable a sustainable UX strategy are not dependent on the size […]
News

Inner piggy meets boss – Health Reality Lab event

The Health Reality Lab is part of a forward-looking project to promote and research AR/VR applications in the healthcare sector. It aims to open up the existing knowledge of these industries for the health care sector, to disseminate it through a reality lab and to implement it in the context of e-health and mobile health […]
News

15 years Centigrade – Jubilation by distance

We would like to toast – to 15 successful years with large and small customers and the most diverse UX projects from industry, research and many other sectors. Although the current pandemic situation makes it difficult to be together as a team, we didn’t miss out on the festive mood for this anniversary.
Blog

5 things you shouldn’t do when dealing with UX – decisions that make a meaningful UX strategy impossible

  Nowadays it’s obvious for a company to approach the topic of user experience and try to take advantage of the human-centred design into their own organization as part of a UX strategy. However, the nature of the topic “UX”, which combines technical as well as design and analytical domains through a new approach, quite […]
News

“Getting User Stories Right” – Online Training with Thomas Immich

The use of user stories in software development should lead to the development of user-friendly products and thus enable customers to experience significant added value. However, this goal often remains unachieved due to methodical errors. How can product owners, product managers, software engineers and also UX designers and UX researchers use user stories together to […]
News

Quo Vadis UX? Online panel discussion on the future of the UX industry

How will the UX field develop in the future? Leading UX experts will address this question on 13 February in an international online panel discussion of the German UPA. Thomas Immich, CEO and owner of Centigrade, will discuss with UX experts from companies, consultancies and startups and share impressions and experiences from his more than […]
Blog

UX Analysis Based on Usage Data – How Big Data helps to optimize the usability of applications

Big Data is considered the trend topic of digitization. Some even claim that data is the new gold. But usage data is a treasure trove that has seldom been used to analyse usability with quantitative methods. What possibilities are there for measurably improving UX with usage data and supporting product owners in their decisions?  Get […]
Blog

Challenges of classical usability test methods and how we solve them

Introduction One, in my opinion positive trend is that companies increasingly want to involve their potential users in the development. This can happen in many different ways: The spectrum ranges from market research interviews to data analysis of websites and various usability test methods. Testing is particularly important in order to obtain more intensive and […]
Blog

UX & Game Thinking: Game Changer for the Car Industry?

On December, 12th 2018, I listened to an interview with Dr. Carsten Breitfeld, a world-renowned expert in electric mobility, and the co-founder & CEO of the company BYTON which aims at turning the car into a next-generation smart device. He was a guest at the ‘Der Flaneur’ Podcast (German only), live from the Websummit conference […]
Blog

UX Design – Return on Invest (ROI)

User Experience means that users experience a product. The most innovative controls and the most fluid animations are useless if the product is not sold and used. As a UX service provider, we have seen many times how good UX not only makes the product a success for users, but also how UX helps a […]
Blog

Digitization and User Experience – Why Smart Manufacturing redefines who is how talking with whom.

First of all: Industry 4.0 has a lot to do with technology, computers, software, machines, the Internet and intelligent data analysis. These relationships are not unknown, but have been decisive in the industry over the last 30-40 years. We remember how the computer (often a 286 AT) pushed the mechanical typewriter out of the office […]
Blog

Is Microsoft’s ’s Fluent Design System paving the way to a brighter future for designers?

If we are honest, we all are desperately awaiting the future. We are waiting for the next boom, which seems so close but actually didn’t come much closer for the last 5 years. Microsoft’s Fluent Design is one of these developments that promise a brighter future. Will it be able to live up to the […]
Blog

What everyday life teaches us about UX or: how I learned to see the (digital) world with different eyes

Do you remember the moment you first realized that there is something like user experience? Probably not. Only looking back I realized that I already suffered from bad product UX as a young kid. And I bet you did too. I remember big fights with my family members: before every household had an obligatory flat-rate, […]
Blog

Conquering IoT with Lean UX – Part 2

In the first part of this two part series my colleague Simon Kieke drew a bold conclusion regarding the importance of IoT for medium-sized enterprises. Instead of adapting an “all or nothing” mentality, he suggested to integrate small and user-centered digital services into already existing products. This way, IoT products are created with reduced risk […]
Blog

Becoming the office hero – Gamified Task Management Systems

We are confronted with very different kinds of to-dos every day. It is only natural that some of those tasks are more fun than others. Especially less motivating tasks, for example housekeeping, are last on the list: cleaning the coffee machine, tidying up the refrigerator, sorting empty bottles. The preferences and aversions may be individually […]
Blog

Adobe XD – the perfect UX Workflow?

In October 2017 Adobe released the first beta of XD, its “all-in-one UX/UI solution”. As a graphic designer, I’ve used Photoshop and Illustrator in my workflow for years and wonder how XD measures up as an UX tool so far. Quick historical excursion about the possible impact of the new tool’s release: in print, Adobe […]
Blog

Conquering the IoT with Lean UX – Part 1

2014 is ending, and  the term IoT (Internet of Things) is entering the public awareness of the German-speaking regions for the first time. The concept is promising: individuals can rely on a connected intelligent environment to solve everyday problems. Businesses can develop previously inconceivable products and services, and sell them at scale. McKinsey is predicting […]
Blog

How playful do you like it? Motivation and Potentials through Gamification and Serious Games

Lately, I have been asked more frequently, when Gamification will emancipate from its role as a niche topic and reach mainstream. Since mid-2016, I am sure, that we find ourselves just in the phase of emancipation of this topic and I would like to reveal, why this is my opinion. During the last year, the […]
Blog

Establishing an HMI Styleguide in a Company – Part 2

The first part of this article was about the treacherous intuitiveness of establishing an HMI styleguide based on a Corporate Design (CD) styleguide, and why this decision is risky: unlike a CD styleguide an HMI styleguide has to work for software engineers as well as visual designers. Also, this form of documentation is too rigid […]
Blog

Establishing an HMI Styleguide in a Company – Part 1

Intuition seems to be one of those things we all profit from a lot. But at times it will deceive us. Designing an intuitive HMI seems to be one of the highest priorities of modern software development, minimizing both the need for training and the risk of operational errors. Still, a lot of software engineers […]
Blog

OK Google, what about good UIs?

Not everyone likes Google products, but everyone who has a computer / laptop / smartphone uses them. It’s really fascinating how a company founded by two students conquered a huge part of the market, became the most desired employer, and every year continue to surprise us with highly innovating ideas. And it’s even more fascinating […]
Blog

What consistency means for a cat and what it means for your interface

In interface design, the term consistency is part of the professional jargon. It is used for everyday feedback and in long term concepts. It is also common ground with developers and clients. Consistency is an important evaluation criterium. Enough reasons to get a good handle on the term.
Blog

You are a Developer? So, you are a UX Designer.

The term UX design is used very often nowadays. In most cases it’s either used as synonym for interaction design, usability professional or a similar denotation or as conglomerate of all of these disciplines. It is recalled that UX design is not only a phase, but that it should be applied throughout all phases of a project. For […]
Blog

Oculus Rift DK2

This article is currently only available in German language.
Blog

Of Science and Bavarian Beer Receptions – Visiting the “Mensch und Computer 2014” in Munich

What is aesthetics and how can we determine it? Can usability tests be performed remotely to save time and money? And what happens to a Facebook profile when its user dies? These and many more interesting topics about human-computer interaction, user experience and usability where subject of this year’s conference Mensch und Computer 2014 (Human and […]
Blog

Leap Motion – Just a kind gesture?

This article is currently only available in German language
Blog

“Form Follows Function” – An unclear design principle

Introduction “Form Follows Function (FFF)” – You can think for hours about these three words and for their explanation quite some words are necessary, for it is a frequently misunderstood design principle.
Blog

How to Choose the Right Font – An Introduction

Texts are important parts of most user interfaces, be it, e.g., as form field labels or longer help texts. This article is aimed at providing a common introduction to the topic „choosing the right font”. It contains some hints an pointers that simplify the search for the right typeface.
Blog

The Science of Animation

To our great delight and surprise, our animated Facility Manager Prototype and respective Blog article was used as demonstration and reference material at UXCamp Europe 2011. In regard of the apparent interest in the topic this article picks up the issue yet again, focusing on scientific considerations of the past years. Indeed, animations have become […]

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