Part 1 of this article highlighted a few points that can be used to prevent a good UX strategy in a company. Part 2 is now dedicated to topics that support a good UX strategy.  The top 5 things that should be done to enable a sustainable UX strategy are not dependent on the size […]

  Nowadays it’s obvious for a company to approach the topic of user experience and try to take advantage of the human-centred design into their own organization as part of a UX strategy. However, the nature of the topic “UX”, which combines technical as well as design and analytical domains through a new approach, quite […]

This article is only available in German language.  

Imagine that you are chosen to handle digitalization for your company. Of course, you hear the talk of heads of politics and business ringing in your ear. You have quite possibly already visited trade shows loudly promising digital transformation and industry 4.0, but delivering very little on the matter. What’s the reason for this letdown? […]