Working with personas has long been established in product development – and at the same time is often too flat: nicely designed profiles that are presented once and then rarely used again. Thomas Immich, Managing Director of Centigrade and founder of the AI-supported tool LeanScope AI , is fundamentally rethinking this approach. For him, personas […]

Unlike Amazon Echo and Meta, ChatGPT is highly disruptive. But why is that? ChatGPT was the fastest to reach 100 million users and has no dependencies on other technologies. ChatGPT has also offered surprisingly little “ethical slippery slope” so far. But the main reason, according to Sam Altman himself, seems to be ChatGPT’s fantastic UX. […]

Hello, my name is Joshua and I was wondering how do you become a UX designer in two weeks to get so well versed in the subject to solve a real-world problem? This blog post is like a little log on my journey through the world of UX design.

Prolog Scenario 1 – The Swiss Army Knife Monday morning, 08:30, a meeting room somewhere on the third floor of an office complex. At the table: several developers, project managers, marketing representatives, and two UX specialists. Their budget for the next three months is secured. The goal of the workshop is to define the first […]