2015 was an important year for smartwatches. Following the release of the Apple Watch in April sales figures for wearables increased strongly (see: IDC). It seems obvious that smartwatches, at least in the consumer market, are on the rise – but what added value do users see in a smartwatch, and in which everyday situations […]

Times have changed. Back in the time, during my school days, before smartphones flooded the market, I felt naked without my watch. This most important accessory was also some kind of status symbol and could never be missing. I looked at it probably a hundred times a day, consciously or unconsciously. Every morning when I […]