In UX Research, we want to obtain objective insights on the behavior, needs, and motivations of users. UX research is important for UX design and development to ensure that decisions are always made with the user in mind. However, since UX research is done by humans, these insights are always affected by cognitive bias. How […]

User research in the form of usability tests or user interviews has become an indispensable part of the UX world, especially when it comes to developing or improving a product. Developers gain insight into what users really need and what potential problems there may be with the product. A key point of research is the […]

  A UX service provider that tests games, that doesn’t go together at all, you think? You might think so, but UX and gaming methods are not that different. I would like to use a recent example to show you what you need to be particularly careful about when it comes to game testing.