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Accessibility Webinar: From legal obligations to real value

August 20th, 2024

Webinar TestingTime

We would like to invite you to the webinar hosted by Testing Time, where we will present the latest findings on accessibility in the digital world. We interviewed five visually impaired people about their experiences with the Deutsche Bahn app. The feedback was clear: there is still a lot of work to be done in the area of accessibility, especially in light of the upcoming Accessibility Improvement Act.

The Importance of Accessibility in Digital Products

Accessibility in digital products is essential today and should not be considered an afterthought. Unfortunately, despite growing awareness of the issue, it is still not treated with the necessary conscientiousness. Accessibility not only affects people with disabilities, but improves the user experience for everyone.

Digital accessibility means that websites, applications, and other digital products are designed to be used by all people, regardless of their physical or cognitive abilities. This includes people with visual and hearing impairments, the elderly, and people with temporary limitations such as a broken arm.

Accessibility by law

The Accessibility Reinforcement Act is about to come into force, setting out further rules and requirements for digital accessibility. Companies that do not make their digital products and services accessible risk not only legal consequences, but also the exclusion of a considerable segment of the population from using their services.

The benefits are many: accessible digital products offer a better user experience, reach a wider audience, and promote a positive corporate reputation. Investing in accessibility also contributes to innovation and sends a strong message of social responsibility and inclusion.

Our mission is to help organizations overcome the challenges of accessibility and work together to create a digital world that is accessible to all. Join our webinar to learn how to effectively integrate accessibility into your daily work.

In this webinar, we will share key findings from our research and provide practical tips for improving the accessibility of your software. Topics include

Smart use of AI to build accessibility into organizations
Learn how we use LeanScope.AI to gain a deeper understanding of the needs of people with disabilities on the team.

AI Persona vs. Human
We discuss when it makes sense for a UX team to use an AI persona and the benefits of doing so.

Practical tips from UX experts
Get helpful advice on how to integrate accessibility into everyday UX without relying solely on checklists.

Webinar details:

When? Tuesday, August 27, 2024, 16:30 (Berlin, GMT+2)
Where to watch? Zoom (free & with recording)
Duration: 50 min. + 10 min. Q&A SESSION
Speakers: Britta Karn & Thomas Immich
Moderation: Maggy Mächler (aka Maker)

Bonus:
After the live event, you will receive free access to the LeanScope AI ‘Accessibility AI Persona Repository’ until September 30, 2024. We will provide you with the link during the event.

Register here and secure your spot!

We thank Testing Time for the excellent cooperation and look forward to your participation!

Want to know more about our services, products or our UX process?
We are looking forward to hearing from you.

Senior UX Manager
+49 681 959 3110

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