What was UX Writing again? UX Writing – this is the discipline that deals with language as an essential part of user experience and develops methodologies to implement great microcopy for buttons, error messages, help texts, onboardings and much more. In my last blog article, I wrote a little introduction to UX Writing, which you […]

What are brand values and why do we need them? At best, a brand is much more than the products or services it sells. Otherwise it remains interchangeable and one of the most important driving forces is missing: its value system. And that is precisely the engine that shapes the vision and keeps employees engaged.