Gamification in Medizin – Thomas Immich in the business magazine Saarbrücken

May 30th, 2023

The project “Cross-border Health Cooperation in the Eurodistrict SaarMoselle”, in short “GeKo”, contributed to the concrete structuring and further development of the cooperation between the actors in the health sector on both sides of the border in the period 2020-2022.
Centigrade, as one of the leading UX agencies actively involved in projects in the medical and healthcare sector, was invited with Thomas Immich to give a statement in the Saarbrücken business magazine.

Motivational design and gamification: The playful way to a healthy working environment

“As a digitized society, we put both our physique and our psyche through more than would be appropriate for a healthy workday. Back problems and burnout in particular can only be successfully combated if we eliminate the causes instead of financing expensive symptom control.

Fortunately, we are increasingly encountering people who have no choice but to adopt certain health-promoting behaviors – whether in sports, rehab, or nutrition. Motivational design and gamification are key here, and offer a great opportunity to design digital health apps from the ground up in a way that playfully motivates users to engage in consistent preventive behaviors. Gamified DiGAs can help people conquer their inner badass.”
(The original Text is in german and was translated for this News-Article)

If this subject is interesting to you, check out our research project where we developed an IoT-Solution for less sitting at work!

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