Nowadays it’s obvious for a company to approach the topic of user experience and try to take advantage of the human-centred design into their own organization as part of a UX strategy. However, the nature of the topic “UX”, which combines technical as well as design and analytical domains through a new approach, quite often creates organizational heartburn… because management often does not really know where exactly such expertise is located. And even if you have found a home for UX in the organization… how to deal with it?
The first part of the article is about 5 things that you shouldn’t do if you want to successfully introduce UX in the company. Each of these 5 things is based on real situations found in real teams and real companies. A possible resemblance to known situations or recognition cannot therefore be ruled out ?.
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